I just posted a new article to my blog:
I know Paul Hancox.
Paul is a fanatical tester. He’s also an excellent copywriter.
But what you may not know is that Paul is also the creator of the very first split-testing software I’ve ever used. We’re talking, um, circa 1999, I believe. It was called “Sales Page Master Pro.” (Paul has a new version out now.)
Well, [...]
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