I know Paul Hancox.

Paul is a fanatical tester. He's also an excellent copywriter.

But what you may not know is that Paul is also the creator of the very first split-testing software I've ever used. We're talking, um, circa 1998 or 1999, I believe. Anyway, that was many, many years ago. The software? It was called "Sales Page Master Pro." (Paul has a new version out now.)

Well, another copywriter recommended this new "report" written by Paul Hancox. I snatched it up in a heartbeat. I did because the simple title piqued my curiosity. In it you discover how to raise the conversion rate of any piece of online copy you write.

Not to 2% or 3%. Not even to 5%.

It shows you how to boost your conversion rate...

... To as high as 10%, and even more!

As you can imagine, at first, I was skeptical. I'm a fanatical tester and a copywriter by trade, so I figured this is just a marketing tactic. After all, the industry average is anywhere between 1-2%.

But 10%?

I regularly achieve rates of 3%-7% with my own copy. And I know that 10% is possible in some cases. I've done it many times. But for the average marketer or copywriter?

If it came from someone else, I would have naturally passed it off as hype. But since I know Paul Hancox and I know he's a fanatical tester too, I also know that this wasn't some exaggeration or underhanded ploy.

So I was intrigued.

(What happened next surprised me.)

After buying Paul's report, I opened what I thought would be just a few pages of huge margins, white space, and filler (ostensibly to inflate and exaggerate the size of the content).

Not only was I amazed that this course was a little under 130 pages with slim margins, but also I was dumbfounded by the fact that it was wall-to-wall, pure, solid CONTENT.

Not some lame 25- or 50-page "report." (Paul does call it a "report," although it's much closer to an actual short book, if you ask me.)

Even better, the content was really, really good.

How good was the content? I not only read it all in a single sitting, but it was so good that, after reading it, I also couldn't apply all the changes I learned in this book fast enough!

In my 20 years as a copywriter and salesperson, as well as a fanatical tester...

... I learned things I never knew and would have never imagined.

With one salesletter I applied just a simple tweak over the last weekend, it immediately bumped up my conversion. And it's super-simple, but I would have never thought about it if I didn't get this report.

(A word of warning, though. While some of the changes Paul suggests are easy and quick to implement, don't think they're about tiny, insignificant things, like testing colors, fonts, or graphics. This report goes deeper than that. A lot deeper. Hint? It's about salesmanship.)

Paul's report is called, "The Secrets of a 10% Conversion Rate."

To be candid, I would have easily paid five times more for this course, if not more. This is a steal, and I mean that sincerely. These days, it takes a lot for me to be impressed. Well, I'm more than impressed.

I'm astounded.

I was so impressed that...

... I decided to buy rights to the book and offer it myself!

Yes, it's THAT good. (If you know me, you know I don't do this often. I far more prefer to promote my own products or, at most, be an affiliate of an existing product. But this is truly an exception.)

This gives me the ability to offer this book to you.

So get your copy of "The Secrets of a 10% Conversion" right now.

It's 127 pages. There's no boring fluff or filler. There's no "history" of this, or "basics" of that. It's solid gold, with some advanced, killer strategies, from the very first page to the last. (Besides the table of contents, of course.)

The suggested retail price is $197 for this report. But I'm making a special offer for just a fraction of that.

For the full story, check this out:

The Secrets Of A 10% Conversion Rate!

Read that web page. Grab your copy. Then grab a coffee or your favorite beverage. And depending on how fast you read, take up to an hour to read this 127-page report. And, if you're anything like me, you will want to re-read it. Several times.

It will be well worth it. I promise you.

If you don't like it? Just let me know and I'll give you a refund on the spot. (It's guaranteed for 90 days, anyway.)

By the way, post your feedback by replying to this thread, too. I'd love to hear from you. What did you think of the book? Did you apply any of the tweaks Paul suggested? What were some of your results?

I'm also testing the delivery mechanism for this product. If you come across any snags, please let me know, too. Either reply to this thread, or email me at support [at] thecopydoctor.com.

I highly recommend that you implement some of the changes Paul suggests. If you're not split-testing right now, don't worry. Paul also shows you how to do it.

In fact, you might think...

"But Michel, my site barely gets any traffic!"

In other words, how can you test your copy when you're barely making sales, let alone no sales at all?

There's a way around it.

Sure, there's split-testing and then there's multivariate testing. But in either case (especially with multivariate testing), you need a lot of traffic to come to some statistically significant results.

(That's why some of the "big players" can test their way to amazing conversion rates.)

However, in this report Paul also introduces something he calls "flow testing." I knew about this (I talked about it on my blog in the past), but Paul explains it so masterfully and in plain language, it makes it remarkably easy to understand and implement.

(It's also the best testing strategy for smaller sites that get very little traffic. You can test your copy even if you only get 10 visitors a day! And yes, it can help you achieve high conversion rates, too.)

So get yours now...

The Secrets Of A 10% Conversion Rate!

Hi Michel,

One thing I noticed: On the order page it says "enrollment form" and then, "membership type."

I'm wondering if that will create a little anxiety, because folks might wonder if they're signing up for something recurring.

"Enrollment" and "Membership" sound to me like I'm signing on for more than a one-time purchase, which doesn't appear to be the case. So a little confusion there.

I already have it and I have other Paul´s products
as they´re on a class of its own.

Thanks Michel!

Paulo

Yep.

That's what happened to me. Even though I had seen the "I understand that this one time investment.." statement on the order page, I still figured I missed something when I was skimming. I hit the back button so I could go find the terms of the membership, what was included, etc.

Then on the enrollment form, I filled out the whole thing then was told the UserID was taken (by me). There's no link to log in as a Copy Doctor member to make the purchase.

Once the purchase was complete, it was a hunt & peck process to get to the download page.

I did find everything relatively quickly, but it involved more thinking than the "click & buy autopilot" process I've grown accustomed to.

HTH,

Leah

Would this reference be over my head as a beginner? Now that I'm an entrepreneur, I've been considering some copywriting courses to help improve sales of my own products. But I haven't written much copy yet ... would this be a good place to start?

Thanks!

Dave

Paul Hancox is one of the smartest marketers in the
industry. Its hard to go wrong by paying attention
to what he says.

I downloaded and devoured the entire report (disclaimer, I got an advance copy, because Michel felt it would be a great resource for the work I do with him). It's already had an instant impact on a project I'm currently working on.

It's a great place to start. Some things may be outside your current experience set, but you won't have any problem understanding what's going on. Having it a few years back would have been a big boost to my understanding of marketing and Internet Copywriting.

This is the kind of report I'll be returning to again and again.

@Andy:

I fixed the sign up page. I removed things like "enrollment" and "membership." I'm using amember to manage the downloads, not the purchases. But I see how that can be confusing. I also added a note on the order page (before the amember signup page) to explain this.

@Carson:

I hear you. I'll try to fix that somehow.

Although when you try to fill out the form and it tells you at the top that there's already an account, it also gives you a link to login. Whether you have an active subscription or not, if you were a Copy Doctor memebr in the past, you can login to go to the member page, and choose the product from the drop-down menu.

Thing is, this is not apparent and can be confusing. I'm wondering if there's a way around it? Hmmmm. Maybe a Camtasia video, you think?

Let me know.

Ordered it. Read it. I was mighty underwhelmed as I started reading it, but it soon picks up. The Flow Testing method is genius. Plenty of other stuff to test out too. Easily worth the $50 (to me at least).

Hi Michel,

You fixed everything by the time I went through the process & it all went smoothly. I wasn’t a previous member of the copydoctor site, so I didn’t have any issues creating an ID.

Caught a headline typo a little more than half way down, below the paragraph labeled "3". "Why Do Need to Read This Report?" needs an “I” before “Need”. No, REALLY I'm not anal.

Is that your "Right to Refund" disclaimer on the bottom of my PayPal receipt? Never gotten that before. Is that new? At first I thought it was talking about my right to a refund from you, but the verbiage is about getting a refund from PayPal if they don’t transfer the funds to you by the tenth day. Is that a PayPal slap to digital products sellers?

Going to dive into the book this afternoon. Always enjoy learning new things.

To your continued success!