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| Copywriter        |  Breaking This Copywriting Rule Boosts Profits -
01-17-2008, 05:00 PM
I just posted a new article to my blog: The other day I was asked the following question: “Should I use active or passive voice in sales copy?” The answer may surprise you. The premise behind this question is simple. Traditional copywriting rules state that writers should use active voice. And it makes perfect sense. Active voice engages the reader and makes it easy for them to [...] Click here to read the entire article... FREE One-Hour Video Tutorial! Discover how to make money online with any business in just four simple steps. Free video shows you how. Click here to watch this video » |
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Gary Halbert, John Carlton, Michel Fortin... Relaunched! »
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