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Default Change The Statistic Viral Marketing Campaign - 10-06-2006, 10:21 AM

http://lm.chinwag.com/t/998709/3763924/19205/0/

Siemens Medical Solutions and the Susan G. Komen Breast Cancer Foundation are harnessing the power of the Internet to encourage early detection and treatment, and positively change breast cancer statistics.

According to the American Cancer Society, one woman is diagnosed with breast cancer every three minutes, and one woman will die of breast cancer every 13 minutes in the United States. Yet, while it is clear that early detection saves lives, there are more than 38 million women each year who fail to get their annual mammogram. To help raise awareness, and change this statistic, Siemens launched a website on Monday morning - www.ChangeTheStatistic.com - where women can promise to have regular breast cancer screenings. For each of the first 50,000 promises, Siemens Medical Solutions will donate $1 to the Komen Foundation.

The goal is to reach 50,000 promises by the end of October, 2006. The site includes the ability to upload a photo. Select photos will be featured on the ABC Times Square Super Sign in New York City the week of November 6th. Additional interactive features include personalized certifications, wall paper and IM avatars.


Andy Catsimanes
Vice President, Marketing and Operations
Michel Fortin's Success Doctor
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