Your Top 7 Copywriting Influences

alexcoh · **Your Top 7 Copywriting Influences -** 05-10-2008, 10:43 AM

Who have been the top 7 (or less) copywriting influences in your career?

Here's the 7 who have influenced me the most:

Brian Keith Voiles
Clayton Makepeace
Daniel Levis
Gary Halbert
Joe Sugarman
John Carlton
Michel Fortin

Disclaimer: I've only been at it for 9 months and have not read "Breakthrough Advertising" yet.

Alex

Nebulousx · **Re: Your Top 7 Copywriting Influences -** 05-10-2008, 10:53 AM

In order:

1. Gary Bencivenga
2. David Ogilvy
3. John Caples
4. Robert Cialdini
5. Clayton Makepeace
6. Joe Sugarman
7. John Carlton

SteveK · **Re: Your Top 7 Copywriting Influences -** 05-10-2008, 11:24 AM

My top 7 are

Clayton Makepeace

Gary Bencivenga

Eugene Schwartz

John Carlton

Parris Lampropoulos

Kim Krause Schwalm

Carline Anglade - Cole

Steve

Kyle Tully · **Re: Your Top 7 Copywriting Influences -** 05-10-2008, 08:56 PM

1. Gary Halbert
2. Eugene Schwartz
3. Gary Bencivenga
4. Clayton Makepeace
5. Shaune Clarke
6. Joe Sugarman
7. Robert Collier

And a few who influenced my marketing...

Dan Kennedy
Robert Cialdini
Seth Godin

Jason Parker · **Re: Your Top 7 Copywriting Influences -** 05-10-2008, 10:43 PM

1. Brian Keith Voiles
2. Joe Sugarman
3. Gary Halbert
4. Frank Bettger
5. Claude Hopkins
6. Alex Mandossian
7. Jefferey Lant

jcoolbaugh · **Re: Your Top 7 Copywriting Influences -** 05-11-2008, 12:47 PM

In no particular order (save #1

):

Ogilvy
Caples
Reeves
Kennedy (John not Dan)
Hopkins
Halbert
Lasker

So many more are worth noting, that it's almost impossible to stick with just seven (Bencivenga, Schwartz, Carlton, Makepeace...

). The thing is, every writer who actually creates his or her own work brings something different to the table; so if you're constantly reading new copy, it's possible to be influenced by even the newest writer's style. Just my opinion, of course

alexcoh · **Re: Your Top 7 Copywriting Influences -** 05-11-2008, 01:20 PM

Quote:

Originally Posted by jcoolbaugh

So many more are worth noting, that it's almost impossible to stick with just seven (Bencivenga, Schwartz, Carlton, Makepeace...

). The thing is, every writer who actually creates his or her own work brings something different to the table; so if you're constantly reading new copy, it's possible to be influenced by even the newest writer's style. Just my opinion, of course

Jessalynn,

Think of those guys as "icing on the cake".

Alex

4profit360 · **Re: Your Top 7 Copywriting Influences -** 05-19-2008, 06:21 PM

Hi fellow Copywriters

Great topic here is mine

1.Dan Kennedy
2. John Carlton
3. Ben Settle
4. John "Angel" Anghelache
5. Ted Nicholas
6. Michael Rasmussen Email copywriter
7. Dr. Joe Vitale

Anita Ashland · **Re: Your Top 7 Copywriting Influences -** 05-19-2008, 07:38 PM

I mostly write e-mail copy so my influences in that area include:

1.) Jay White
2.) Frank Kern
3.) Harlan Kilstein
4.) Jason Moffatt
5.) Matt Furey

Others:

6.) Herschell Gordon Lewis (for both sales letters and catalog copy)
7.) Ted Nicholas

Honorable mentions to Mr. Subtle, for lessons in pithisizing and design, and Jason Leister, for instruction in how to market copywriting services.

--Anita

Chris Custer · **Re: Your Top 7 Copywriting Influences -** 05-19-2008, 08:45 PM

1. Clayton Makepeace
2. John Carlton
3. David Garfinkel
4. Michel Fortin
5. Victor Schwab
6. John Caples
7. Gary Halbert