Hi All,

I'm just wondering ...

When you began your copywriting journey how helpful were critiques from copywriting masters to your overall learning process?

Charles

For me they were certainly useful Charles.

But what was more useful were the real results of how my ads performed or in many cases didn't perform.

The fact is opinions are just that... even from the masters. And I know first hand that they (the masters) aren't always correct. No one truly knows how the market is going to react to a promotion until it's out there and your prospects have a chance to accept or deny it.

Michael,

That's a masterful answer and one any newbie should take to heart. The market decides. Always has and hopefully, always will.

Thanks for your replies ...

I'll get a couple of URLs together and post them for critiquing. I'm actually waiting until I complete and formally introduce myself to the forum.

Granted the success or failure of an ad is the final judge (depending on the chosen metrics.) But, there are certain things if placed in an ad will almost assuredly guarantee failure, but the converse is nowhere near a true statement.

That said, it would be great to have you guys pound me before the market does! (I'll dust off my armor.)