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Default Hey Subtle, - 05-14-2007, 12:14 PM

Check this out..

Quote:
Live Ink offers better way to read text online
By Mark Coker, VentureBeat 05.10.07

Did you know our primitive brains weren’t wired very well to read this paragraph?

Scientific research conducted by Walker Reading Technologies, a small Minnesota startup that has been studying our ability to read for the last ten years, has concluded that the natural field of focus for our eyes is circular, so our eyes view the printed page as if we’re peering through a straw.

And a very bad-behaving straw at that, because not only do our eyes feed our brain the words we’re reading, they’re also uploading characters and words from the two sentences above and below the line we’re reading.

Every time we read block text, we’re forcing our brain to a wage a constant subconscious battle with itself to filter and discard the superfluous inputs.

This mental tug of war slows reading speed and diminishes comprehension.

When our ancestors first invented written language about 5,000 years ago, they unfortunately didn’t have armies of neuroscientists standing by to tell them block type was the wrong way to format their papyrus rolls. But fret not. Help is on the way...
(Read the rest here)


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Default Re: Hey Subtle, - 05-14-2007, 01:49 PM

That's why I like books with tons of pictures.

Screw the text!
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Default Re: Hey Subtle, - 05-14-2007, 01:55 PM

Quote:
Every time we read block text, we’re forcing our brain to a wage a constant subconscious battle with itself to filter and discard the superfluous inputs.

This mental tug of war slows reading speed and diminishes comprehension.
I'm confused on account of I'm conflicted.


Andy Catsimanes
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Michel Fortin's Success Doctor
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Mr. Subtle will become famous soon enoughMr. Subtle will become famous soon enough
 
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Default Re: Hey Subtle, - 05-14-2007, 07:09 PM

Suddenly old MEGAheadlines ...



... are readable. (Not too sure about this new formatting, but who can argue with science?)



Mr. Subtle CAN be bought (from time to time):
www.marketingbrainfarts.com/4hire.html
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Default Re: Hey Subtle, - 05-14-2007, 08:12 PM

Quote:
Originally Posted by Mr. Subtle View Post
Suddenly old MEGAheadlines ...

... are readable. (Not too sure about this new formatting, but who can argue with science?)


This just in, the apocalypse has officially commenced.

A.


Andy Catsimanes
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Michel Fortin's Success Doctor
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Default Re: Hey Subtle, - 05-14-2007, 08:47 PM

Quote:
Originally Posted by Andy&Shawn Catsimanes View Post


This just in, the apocalypse has officially commenced.

A.
YEEEEEEEE-haa! Break out the yellow highlighters!


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