Hey Ken,
I don't see this as being a "religion" per se, but there are religious leaders that would tell you otherwise.
My point is that anything that resembles "new-age" is going to be criticised and chastised by mainstream religious leaders.
In fact, one of the objections on the Oprah show was from a Christian woman who had concerns about "The Secret" being "anti-Jesus"/"anti-God".
Many mainstream preachers will tell you that this is a form of "self-glorification"
Also, a few months ago I was contacted by a member of this board who told me this stuff is downright "evil".
If you have watched "The Secret" you'll notice that once in a while, the speaker(s) talks in an esoteric language using terminology that you would normally find in new-age circles.
No judgement on my part, just an observation from a guy who pays very close attention to the words others use that's all.
Heck, I guess that pretty much describes everyone else on this board as well?
Bottom line is...
If you want to have more people join in on this wave of profit-building stuff, then you should speak their language and not something that might possibly scare them away.