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| Grand Master    |  Viral Marketing, Free SI Swimsuit Calendar -
02-26-2007, 08:44 PM
I just saw this ad for a free Sports Illustrated bikini model downloadable calendar: SI.com - 2007 Sports Illustrated Swimsuit Photo Gallery - Downloadable Calendar Wow the ad in the front of it, has a cool animated car rolling along a woman's side.. and you can build your own calendar etc.. Hmm great embedded advertising for "element", the new honda car I guess, though I still prefer Toyota, bikinis notwithstanding. I used to give away screensavers to build my business, back in the late 90s... (geez I've been online forever! remember wildcat bbses and ansi logins and that great chirping 56k modem sound?).. I wonder what the "angle" and marketing advantage is here, for SI? I can't imagine anyone booting this up more than a couple of times max .. ideas? thanks, ken |
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