Kelly (RJ) had a smash hit with the "rich jerk" marketing and copywriting approach, probably the most ripped-off approach in the last 2 years.
I always study the Process, I know most of the content of what many teach out there already; it's all about Process (my TQM guru days coming back... chant "process process process"). Merits of the quality of content are irrelevant.
Always be, like Lara Croft (Tomb Raider) or Tia Carrere (Relic Hunter), a "process hunter"... discover the processes that lead to wealth, regardless of your love or dislike of the content.. content is meaningless, PROCESS is everything... content can be duplicated/outsourced, it's Process that rules. And that's what I study the RJ process for - process.
at least, if you want to be rich like me. I had a RJ persona long before kelly, I should ask him if he copped it off me..

and agree he's a nice guy.
ken