John Carlton Is Bored!

wordsmith · 09:28 AM

Check out what John Carlton will be embarking on... to kill time and battle boredom

Stan seems to be taking over the job of Diane... has she retired? (Like Theresa, Halbert's longtime assistant?)

Ricky Breslin · 11-16-2006, 11:12 AM

Quote:

Originally Posted by wordsmith

Check out what John Carlton will be embarking on... to kill time and battle boredom

Stan seems to be taking over the job of Diane... has she retired? (Like Theresa, Halbert's longtime assistant?)

Subtle is going to have a field day with the highlighting on that page, I can see it now.

davemiz · 11-16-2006, 09:18 PM

too bad stubtle... Carlton highlights a lot, but when you're as good as he is writing copy, you can do anything you want.

JP Maroney · 11-16-2006, 09:25 PM

Quote:

Originally Posted by wordsmith

Check out what John Carlton will be embarking on... to kill time and battle boredom

Stan seems to be taking over the job of Diane... has she retired? (Like Theresa, Halbert's longtime assistant?)

Earlier this week, I was listening to an interview Michael Senoff did with Brian Keith Voiles. Brian talked about a copy crit he got (or maybe someone he knew got) from Carlton one time as part of his "insider group."

All John changed was the headline...

The guy was a little let down that John hadn't "worked his letter over" -- until the letter with Carlton's new headline pulled like 400% better.

JP Maroney · 11-16-2006, 09:26 PM

Quote:

Originally Posted by davemiz

too bad stubtle... Carlton highlights a lot, but when you're as good as he is writing copy, you can do anything you want.

Now don't start that up again...

wordsmith · 11-17-2006, 01:07 AM

Quote:

Earlier this week, I was listening to an interview Michael Senoff did with Brian Keith Voiles. Brian talked about a copy crit he got (or maybe someone he knew got) from Carlton one time as part of his "insider group."

All John changed was the headline...

The guy was a little let down that John hadn't "worked his letter over" -- until the letter with Carlton's new headline pulled like 400% better.

I flew to Michael Senoff's site the moment I saw this...

Anyway it was Terry Dean who got the copy critique from John Carlton that produced a 1300% (One thousand three hundred!) increase in response...

Just in case you wanna learn more it, click here for access to the transcripts of the call. Turn to page 34 of 96. It's all there

wordsmith · 11-17-2006, 01:08 AM

hey i feel like we're doing a little pitch for carlton crit serv... dayhem

drkilstein · 11-17-2006, 10:46 AM

Quote:

Originally Posted by wordsmith

Stan seems to be taking over the job of Diane... has she retired? (Like Theresa, Halbert's longtime assistant?)

For someone who doesn't really know John or Gary, you're going out on a limb with presuppositions.

Stan is a long time friend of John and an honest to goodness techno-geek. He is a data expert John featured on the Scuttlebutt set.

Theresa did not retire. In as much as Gary fully explained this in a letter, I don't need to go into it.

Diane still works for John doing what she always did.

webdev · 11-21-2006, 05:59 AM

Quote:

Originally Posted by drkilstein

For someone who doesn't really know John or Gary, you're going out on a limb with presuppositions.

Stan is a long time friend of John and an honest to goodness techno-geek. He is a data expert John featured on the Scuttlebutt set.

Theresa did not retire. In as much as Gary fully explained this in a letter, I don't need to go into it.

Diane still works for John doing what she always did.

... Like to pretend your in the little clique, don't you harlan?