what should an article contain to avoid controversy and misunderstanding.

Resources, Bibliography, Reading Quote , comparison study, etc..

this make scientific, and professional the article and give the reader a full set of resources to check and to read to have a deeper understanding of the subject that the article treat.

all scientific article contain resources, and bibliography they are the only way to identify it information.

some time an author may give a personal vision and comprehension of a subject, and then he has to give the opposing vision in the same article, and each argument he used must have a a proof:

a poof in an article can be :

1) Logical or scientific augmented by result of scientific study.
2) A personal interpretation of an existing reading witch has to be listed at the end of the article.
3) A personal appreciation and interpretation of an event or something and then the event or the subject of article have to be explained and all discussed vision exposed.

an article without reference, without subtle and well studied style offering all the possible issues of a discussion, isn't a a well made article and tend to be a subjective writing.

some copywriter tend to turn their report and free ebook to a set of article and then those article appear less valued because they lake from many aspect of scientific article writing style.

Advertising is a science ( as Claude Hopkins titled in his book)

I can't pretend to know the well method of writing article and scientific one, but I know what article is supported and appreciated by a well analytical brain.

copywriting and advertising are a science give them the article that they deserve.

more reading :

1)http://abacus.bates.edu/~ganderso/biology/resources/writing/HTWgeneral.html
2)How to Write a Scientific Article
3)The Scientific Paper
4)http://www.owlnet.rice.edu/~bios311/bios311/sciarticle.html

PS: This isn't an article but just some remind, I read for someone in this board Jhon_S, who try at each time to give reference to his written and I enjoy this, it incite a reader to go in more research and deep learning, Thank you Jhon_S.

PSS: The title of this thread don't express my thought, sorry I havn't found the exact word to express my vision, hope that you will make a suggestion.(and I can't edit the title too )(: