Words reveal human nature, when we take time to read them.
How do you read them?
Take words alone, take them to intimacy of your meditation and let them give you all theirs secrets (
'this isn't insane).
Take a words together , join their meaning and let their relation sublime your reading.
Take them in context and out context , just give them time to give you all thier secrets.
remember that in each line a thought an idea, a writing moment.
Yes,
Writing Moment (
I am smiling)

.
what is a writing moment?
It is to guess the feeling, the emotion, the mood of a writer in his own words.
how to do that ?
It is the
Empathy (
Hum too many complex word today), to be the writer, to be in his shoes and to try to find what word will come, to find what thought he is to explain.
What is your writing moment? (
No, I am not to invent a theory).
in each line a thought, an idea, perhaps a concept, a mood , and a writing moment.
let me explain.
The first reading give you the apparent meaning of word, the apparent relation between word, the apparent idea the apparent concept.
Of course milk is milk, and cat is cat.
Now at the second reading, the new vision, the highlighted paragraph, the subconscious red colored sentence, the flashing word.
At the third reading come the subtlety.
At the fourth reading the interrogation and the subjection.
At the fifth reading come the Writing Moment.
It begin with such question :
What does he mean?
What make him to write this?
How does he get such inspiration?
The clear minded author (copywriters) begin with the argument and end with the statement, because for those people (and they are perhaps few),all the argumentation sequence is clear in their mind, they now how to begin from A to go in B and to end in E.
Some other begin with the statement and go in argumentation, and some are to be lost in their argumentation those are the eternal dreamer (
me included).
And the final group are to give in vague speech, in vague writing, given a word thousand meaning, given a construction thousand of meaning, given a word hand and foot and then they order them :
"
GO in their mind".
It is just a Writing Moment.
In each line a thought.
In each line a mood.
In each line a behavior.
In each line a past.
In each line an emotional moment.
In each line a writing moment.
This is what make reading an exiting passion.
But
you know milk is milk, and cat is cat.