it begin with intention and it end in a disaster.

why? here is the answer : the Old Samaritan is died.

the common reason of failure is overconfidence, when you are sure that it is right, that it is correct, that it is good, that it is well done, that it Will be a success, it is in this short euphoria moment that failure come.

Failure is so vicious that it chose well it coming.

It is such :"a never think twice and go in action" that can make such failure, so be prudent.

I read for some one that say: successful people learn from other mistake.

are you from these people?

how it begin, and how it end and where is the failure?

It begin when you come with a new product, a new idea, a new concept, you are so confident that you forget to THINK TWICE.

Think twice think twice before the lunch.

when you say it is new, it is good, it will be a success, please ask your self this question :

why no one has come with this? why?
are you the one, are you the genie ?

never close your eyes, EGO is waiting there.

when you begin your thinking with this words :' it will be New", or "Undone", or "Revolution" ask your self if it is not an other rose that you send to your EGO.

THINK TWICE, before going in action.

Now, you may to ask what make me write this stuff?

so, here is the story, last night I made a mistake, don't worry it is not a big one.

It is some think like :

If your friend invite you to his home, never think to make a party in his home, and if you have to do ask for permission.

it is subtle, but never forget ethic and common sense.

in what this concern copywriting or marketing ?

Never Please Your Self.

when you come with a product or an idea just ask :

1) Is it NEW?

If yes, then ask your self why it haven't been done before, if you got a solid answer then it is right, you got a solid argument that your idea or product is NEW.

Else, it just an illusion of your EGO.

2) Have I a well plan for such project, or idea?

If yes, then ask your self if you got a Plan B, if something doesn't work.

If you haven't a Plan called B or if you have this inner voice that urge you inside your mind (go go go go) then it is just an illusion of your EGO.


3) Have I asked for advice or got some opinion about it?

if yes then ask your self how objective they are, if yes then you got an other argument to go.

else, if you hear just a voice that call you "hey man, you are right go a head" then is it an other illusion of your EGO.

Remember however can be noble your intention, you can meet failure if go in your EGO illusion.

The old Samaritan is dead.

Think twice.

Great article Abdellah!

To bad the folks in Washington didn't figure this out.

A.

Thank you my friend.

I dream that all the world take this an consideration not just these people.

All the world ? (oops again my Ego in action)

Abdellah,
Once again you have made very good sense in this messed up world...

I appreciate you and love your enthusiasm, your spunk, your love of life...

Keep writing my friend - we are all listening to the truth in the words you write!

Thank you very much, you know how I appreciat you too my friend.