Hello Andrew,
If someone had all three, how/where would you recommend someone start?

First thank you for your kind words.

To the question "If someone had all 3 of my products where should they start?"

There are actually 6 Offline Gold products (2 are completely FREE).

I'd honestly say if you were serious about selling your internet marketing/copywriting services to small business owners you should start by going and talking to them in person.

That's the quickest way to start making a good living.

I detail how to do that in the report
1. Offline Gold For The Online Marketer.

I know it sounds way too unsophisticated for the average copywriter with good internet marketing knowledge but you don't need sophistication to make money this way you just need to get moving (and start collecting some checks from business owners).


And here's something that's really affordable. You can listen to the full
2. 68 minute Offline Gold Audio completely free here...
Offline Gold

So that would be my first suggestion. Read the report Offline Gold For The Online Marketer and listen to the FREE 68 minute Offline Gold Audio.

Then go talk to some business owners.

After you get your first check then I'd suggest you read:
The FREE 3. Offline Gold Lost Forum Thread
4. Online Gold For The Offline Business and
5. From Offline Store Front To Online Gold and finally
6. Offers Unleashed (which includes the free Offline Gold Offers Unleashed bonus report).


Ultimately you can't make money buying or reading my reports or ebooks though.

That will only happen when you actually talk to some business owners and put some checks in your pocket.

Kindest regards,
Andrew Cavanagh

Hello Andrew,

I've read all but the last e-book you recommended (that will be next)

Thanks for the great information. Someone really could make thousands from the information you provide in these e-books. Only one other thing I could think of, was to have them in audio too. Personally, I like audio and would buy both, audio and print versions (for even more money)

thanks

Thanks for the suggestion Phil.

I am working on a couple of more sophisticated products that include audio.

And did I mention you can get the 68 minute Offline Gold Audio completely free here...
FREE 68 Minute Offline Gold Audio

Kindest regards,
Andrew Cavanagh

I am addicted. To what? First, I'll say....

...I am somewhat introverted by nature. But I can "suit up" quite well when I have to be (or want to be) outgoing.

Today I began going around talking to business owners, following A. C.'s "Offline / Online" website marketing master sales plan.

I had a goal of making $1500 today, first day out. I made $0.

BUT, my day was a complete success!

I will get that $1500 tomorrow. Today I had my eyes opened to the possibilities.

Some of the best marketing conversations I've ever had took place in my travels.

Here's what happened to me so far:

(Important note: I do have some sales experience and training.)

One mildly challenging aspect was finding businesses where the owner is actually present. When I asked the question, "who is the owner," I got responses ranging from "I can't tell you," all the way to learning the address of the owner's personal residence.

The one very encouraging thing I found was that every single owner I was able to talk to was extremely responsive to the whole conversation.

And I expect 2 or 3 of the people who got really interested may end up as clients. Soon.

But who cares, because tomorrow I will be doing it again. And I live in a market with seemingly infinite small businesses.

Here's some funny stuff that happened:

One lady said of her husband the co-owner, "Oh, yes, well I think he has an 'email'....but I'm not for sure about that."

One guy owns a coffee bean and coffee trinket store. I think this guy hated his customers, judging by the way he ignored and disrespected them. He placed his priority on our conversation, while a couple frustrated customers even walked out. Anyway, his master marketing plan was to wait till gas gets to $8 per gallon (he was certain of the future month and year of that milestone) when everyone in even medium sized cities would have to move here to our city, near his shop. ANd buy his beans. He spends 5 hours online every night, but he doesn't want to "sell coffee online."

I asked, "What about that guy who just walked out? What if you had his email address? He didn't get it.

Anyway, those were two funny things that happened.

But the rest of my day was purely positive and productive.

It was very easy to do. And so much fun. It just feels right.

I am now addicted. This is so much fun!

Thanks Andrew, for priming the pump.

Next goal: walk out with a check!

Hey Andrew,

Seems to me the autoresponder can "sell itself".

Step 1.
Setup an autoresponder with 7 tips on "How to use autoresponders", as well as some related marketing ideas for variety.

Step 2.
Any prospects that don't immediately buy from you can be asked to supply you THEIR name & email, so that you can demonstrate the very system you're selling to them. Next thing they know you're continuing to sell them on the benefits of autoresponders, without being "in their face", and giving them some usable marketing info at the same time if they'd like to do it themselves.

Step 3.
You've now got an excuse... so go back & see your prospect again and ask what they think of the autoresponder, and whether they can see how useful and easy it can be to keep their customers informed and generate sales.

Step 4.
Continue using your autoresponder list to communicate with your prospects even if they don't buy within that first 7 days or so.

Step 5.
Create a referral system, and communicate that system to your prospects at some point along your autoresponder sequence. Make sure it has a reward aspect to it to "jump start" your prospects and get them thinking who might be able to use your service.

Oh and Andrew I like your report, very pragmatic and straight forward... just the way I like my info!

Cheers,
Jon

This is a GREAT idea... one I've helped clients implement in stores AND at trade shows... a sore spot for lost leads.

One important point:

Even if you turn off awebers confirmed opt-in, it will STILL send them a confirmation request if all the leads are submitted via the same computer (IP address). Aweber's VERY sensitive about it (basically it keeps you from sitting there submitting names via your own opt-in forms VS from inside the admin)

So...

Do what Andrew suggests ... write a KILLER custom confirmation email that resells them on the idea of confirming.

I would also preemptively PREPARE them for the confirmation email -- example, you could give them a small flyer/card they can take home with them that has a screen capture showing what the email will look like with "3-steps to confirm and claim your FREE blah blah blah"

One more thing...

Fully exploit this idea by putting this promotion and call to action on EVERY point of contact you have with clients:

1) Ads
2) Newsletters
3) Post cards
4) Letters .. in the PS
5) Your business card
6) Your sign out front
7) Your front window
well.... you get the idea

(GREAT POST Andrew)

Business owners have people trying to sell them stuff all day.

Sometimes, I feel like more people are calling me, trying to sell me something, then people calling wanting to buy stuff. It can be irritating.

Some tips:

*Be polite. And if you get turned down, look at it this way, you're just one more step closer to a yes, thank the person and move on.

*and if you can get the business owners name before hand, that will help too. then ask if "his/her name is in"

*Don't buffalo or b.s. the owner, they are busy. Be honest and helpful.

*Have a good opening line. Not just Hi I'm so-and-so and I'm here to sell you something. Something like "If I could show you how to increase your sales by 20% to 50% in 30 to 90 days, would you be interested in hearing more?"

*Ask good questions about their business. Examples: How they advertise, how they collect customer data, what's the average purchase amount, how often do customers visit your store, how many sales does your website make, etc.

* You might have to find out what days are the slowest, make an appointment, then come back.

*keep following up and pay attention to the feedback you get and constantly re-adjust your approach, based on your feedback.

*once you start getting clients, then you can do referral and endorsement marketing (the easiest form of marketing)

I'm sure I may have forgot a few things.

I'll let you know shortly how this works.
Since we're direct response marketers and I hate cold calling, I'm going to use the mail with a little 2 step marketing.
I know that I won't walk out with a check today but assume that any prospects will be better.
And it will "demo" the methods we are telling them that work.
BTW, I love your stuff, Andrew.
It looks like you have created a whole niche. I get lots of offers for offline products.

Larry Foster

One more thing.

If you go in person, don't look like a sales person and don't go in wearing a suit and tie or anything to dressy. They will be defensive as soon as they see you.

Look clean and neat, but look like a normal customer.