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Kelley Eidem is on a distinguished road
 
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Default How do you like the first line? - 04-10-2008, 10:31 PM

The idea is you'll either hate it or love it. The one's who hate it wouldn't be that interested anyway. The ones who nod their head in agreement are the ones who are my audience.

It was inspired by a conference call last night with Robert Blye (sp?), who talked about adding "as crazy as it sounds" when offering something that sounds too good to be true.

While many people trust the FDA, there are many like myself who consider them to be a dangerous government agency whose main activity is to protect the drug industry from competition.

http://snipurl.com/curescancer

The best to you.

Kelley Eidem
Together we can cure cancer - one person at a time!
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Default Re: How do you like the first line? - 04-11-2008, 11:01 AM

Your website has a good premise - I like the concept of your book on curing cancer.

But. My first impression is that there is little substance. You have a photo of the book, you start with yellow boxes of testimonials... I'd like to see a bit of information about what your product is and how it does what it says it does before going straight to credibility-building.

Your testimonials are good. They just need to come a bit later in your site.

I also like your page-from-a-notepad. But it competes with the book photo and your headline - maybe you could re-think how and when to present this. It could be more compelling as a closing/guarantee feature?

Hope this helps,
Dot


"Giving people exactly what they need and having them thank you for it, is the TRUE JOY of marketing!" – Perry Marshall
www.AuntDotsCrafts.com
www.DP-Copywriting-Service.com
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