Hey Folks,

I'm doing an interesting marketing campaign for my new book, Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World. that involves a "whisper campaign" for a new concept called "zingwacker ideas"

"Zingwhacker ideas" are covered in my book which is scheduled to launch on May 13th, but as of right this second ...

No one has a clue what they are.

In fact, I did a Google search to make SURE that there were no listings for the word zingwhacker.

But, I'm setting out to change that right now, by getting people to talk about them ... without having any clue of what they are.

As of Monday night, I have a bit of a head-start because I put together a team of over 150 volunteers that will be following the book launch and learning how to create buzz by actually doing it.

We are teaching the group how to market a book by actually doing the work to make one a best-seller.

It doesn't cost them anything for the training and in return, I get a bunch of help to promote my book launch. Plus they get to earn commissions on all the backend products by sending people to The Impact Factor Site.

So far ... it's a huge success and over 150 people signed up within the first 24 hours as volunteers.

If you are curious, you can take a look at the launch team signup at:

Ken McArthur's Impact Book Launch Team Apprentice Program

And the launch blog at:

The Impact Factor Launch Team Blog

So here's the question ...

Let's say that you have 150 to 200 people that are willing to help you start a "whisper campaign" about your new concept of "zingwhacker ideas" by creating buzz and curiousity about what they are.

What would you have those people do to make sure that the buzz goes through the roof?

Would love to hear your thoughts on ways to build in anticipation for this one or for any idea.

All the best,

Ken