My favorite book on copywriting is Breakthrough Advertising hands down.

Last year, I was invited to be part of the AWAI discussion on the republication of Breakthrough Advertising.

I developed some Mind Maps of the book which I hoped would be distributed to people on the call.

For whatever reason, AWAI never distributed them.

And I think, they are worth their weight in gold.

So, I'm making them available to you guys for Free.

I know, I should have charged for them but heck, everyone is nice
once.

So, grab your copy at http://www.breakthrough-advertising.com

And if you use your real email address, I'll send you some of
my other classic mind maps.

The Dan Kennedy one is just killer.

When John Carlton saw the one I did for his talk, he took a
copy for himself!

Grab it now!

Hey Harlan, thanks - brilliant! I would've paid for 'em ... Nice work.
I like the Ch. 11 & Ch 1 pt 2 ones especially. Highly recommend to everyone.. thanks much for sharing them, looks like a lot of work to create.

Ken

John Carlton has agreed to me spreading his mind maps around.

Look for them this week!

Thank you Harlan, I appreciated the Breakthrough Advertising maps, top notch info... and I look forward to John Carlton's maps!

Brilliant stuff!

All the best,

Tim

This is great stuff - and very timely for me. Thank you, Harlan.

David

I've posted two Dan Kennedy mindmaps as well with more to come.

Got lots of great stuff.

By the way, please help me welcome Harlan as our newest moderator!

Cool, welcome aboard Harlan!

Of course I loved the Dan Kennedy mind maps, but the Yanik Silver mind map was very timely, especially since I was developing a new online campaign.

I wonder what Yanik would think of Elance today, a decade later (in Internet years).

Dr. Kilstein, thanks for sharing them, and I hope you still find time to release more.

Sincerely,

John Ritskowitz