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Lightbulb Don't Ever Offer Great Service, Great Value or a Great Product - 08-09-2007, 08:30 PM

A new article has just been posted to The Copywriters Blog:

Not too long ago a mortgage broker in Texas asked if I’d write a lead generation package for his company—actually he just wanted me to write a letter. I guess he didn’t need an envelope. More about that in a moment.
So my first question was: who is your target market? Tell me a little about the [...]

Click here to read the entire article...


Michel Fortin

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