John Reese's long-awaited report was just released for anyone interested.

You can get the "Rebirth of Internet Marketing" report here for free.

Feel free to leave your comments.
I would be interested in hearing what you have to say. Thanks!

The report is consistent with Reese's other recent pronouncements, such as those in the following two videos.

John Reese's Blog -- The Biggest Myth About Building Wealth!

John Reese -- A Focused Flood Of Income

Reese's focus on a single site with lots of content makes an exception for the Frank Kern/Ed Dale method of multiple sites. He accounts for that success by noting a few of the many sites are winners and that's where the effort should be concentrated in order to maximize earnings.

From a copywriting standpoint, Reese overstates the death of long sales letters. Long form copy will continue to work...especially if the content is dynamic.

As for increasing competitiveness due to the increasing number of online business ventures, that's a good thing. Reese forgets that a rising tide lifts all boats. Yes, there will be more competitors...but there will also be more buyers in the process as the market grows globally.

My three cents.

Regards,

-Mike

I too focus on a single site with lots of content. But in the end, it really comes down to what works best for you.

Dale King

Thanks a lot for posting about this.. I had almost forgot about
John'reese's new Income.com web site.

The video-based sales letter is ludicrous

It will never outdo the classic "paper and pen"

For several reasons

One of them is people have this ADD machine inbuilt in them

And while they are watching the video, they probably have 5 other browsers opened.

They end up succumbing to the onslaught of distraction.

And it may be during those few seconds of distraction that they miss out on the KEY MESSAGE the author is intending to convey.

The other reason is

Videos have slow buffering time.

And again, distraction kicks in

So what's the conclusion?

Classic "paper and pen" still triumphs video-based sales letters

Period.

There's no discussion about it.

Hey Covertguy,

Do you have any studies to back up your ramblings?

All the tests I have conducted showed video mopping
the floor against my well converting text sales pages.

Maybe you just suck in front of the camera!

There are so many things you can do in a video that
can never be done in a text based sales page.

And the ADD machine won't kick in while reading a sales letter?

Not if they're formatted correctly.

I saw nothing in your post that would conclude that there's no room for discussion.

I'm gonna go out on a limb and say that each individual will have varying results based on their own styles of salesmanship.

Just a hunch...

But I would guess that folks that truly have A.D.D. probably know about it and do their best to put all their attention on one thing at a time or they get totally lost (no matter what it is they are doing).

The only time I ever open more than one browser at a time is when I'm working on a project that requires various sources for my research. Even then, I stay focused on my task.

When it comes to video I can only stay focused on "it" and nothing else while it's playing, so in essence, my focus is more intense and on track.

In other words, when there is video playing, I stop everything I'm doing and focus "only" on the video and nothing else.

So, to me, it has just the opposite effect than your assumption.

I'm with Jason, I'd like to see the studies that show what you're saying is factual and not just an oppinion.

John tends to create these types of reports in spurts. Not really as a pre-launch effort but more of a "get-your-head-outta-da-sand" type lesson.

The idea of having authority sites is nothing new. This method of site building, branding, etc has been taught for quite some time.

The addtion of videos on sales pages, websites, etc... nothing new here either.

BUT...

The most interesting part was the mention of Advertorial style copy. Martin Weiss mentioned the same thing during a teleseminar a few months ago. It will be interesting to see how, or even if, people will use any of what John mentioned in his report.

Interesting that this should come up...

When I was putting together my Catalog Copywriting Secrets course, it came time to write the sales letter. "Easy," I thought. "I do this for a living. Piece of cake, right"?

WRONG!

I got about a third of the way through it and ground to a halt. Not sure why...maybe it's because it was my own thing instead of someone else's, and I was being Mr. Perfectionist.

Finally, after a few frustrating false starts, I literally said, "Why can't I just TELL them what the course is about?"

Yes, why can't you Jay? DOOOOOYYYYYY!

Long story short, the next day I produced an 8-1/2 minute "sales letter" sitting at my desk. Nothing fancy, nothing glitzy--just me in a sweatshirt, talking about everything you get with CCS and holding up each piece in its printed form for visual aid.

I stumble, I ramble, I fumble over words to the point where the Funniest Home Video people should be clamoring to get me on the phone. But it's me--warts and all, as my father-in-law would say.

The result? A 22% response in my initial VIP launch, and solid 4-5% since then. All from the video and my autoresponder series.

I'll take that.

BTW--if you want to see this Oscar Mayer winning performance for yourself, go to FREE Catalog Copywriting Teleseminars