A new article has just been posted to The Copywriters Blog:
I’m sure you’ve heard of all the hoopla over the annual Super Bowl adS.
All the artsy Madison avenue “image” ads sprawled in 29 second
slots. These companies paid millions for these ever coveted spots.
And I’m sure you know, none of it was measurable… in terms of actual sales.
But there was one company that not only paid [...]
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