The Next Big Thing


It's getting old, folks. What is?

Superstar marketers trying to sell us new product, after new product, after new product.

You know...the next "Big Thing!"

It's all so transparent and predictable, because they all follow the same tired, formulaic script:

* The huge hype and build-up
* High priority e-mail messages from every marketer on the planet
* Screen shots showing huge earnings
* The "hit em' right between the eyes" sales letter
* The endless testimonials from big name colleagues
* Moment by moment progress
* The countdown - how many have been sold, and how many are left

And then - only months later - the marketer behind the promotion
has moved on to his or her next Big Thing, and customer support for the previous Big Thing may or may not be available.

Don't get me wrong. We live in a free-enterprise society, and I'm all for people making as much money as they possibly can - but at what cost?

When you flood the market with so many new products so quickly, you run the risk of three things happening:

1. You don't allow enough time for sales to reach a peak saturation point. It's much like releasing a new hit record, while your current record is still number one on the charts. People are going to run out and buy the new record, and sales from the old record are going to quickly decline.

2. You run the risk of losing credibility. Especially if the new product isn't the same quality as the old product - which is often the case, when you produce and release new products so quickly.

3. Overexposure. I don't care how popular and how much in demand your products are today. When you release new products so quickly, you run the risk of serious overexposure. You could quickly get to a point where consumers simply become tired of your products. That's exactly what happened to Britney Spears. People just got sick of her, and her record sales and career took a dive.

Why not take a lesson from a true marketing genius - Madonna.

The secret to Madonna's longevity and success is she keeps them wanting more. She only releases a new record every two or three years, and as a result, record sales and the quality of her work remains high.

In closing, while I enjoy new products as much as the next person, sometimes less is more!
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Dale King is the owner of the new Internet marketing website, Guruknowledge.org

Yep, too much crap too often and you will fall flat on your face.

Make that a rule to not follow, good article

Thanks, maxjohan!

Dale King

You and I get tired of the same recycled stuff from the same marketers, Dale.
But there's a whole new group of potential buyers stepping up to the plate all of the time. These recycled sales promotions are new and exciting to newbies.

Also--I'm willing to bet, Dale that you have a library full of books, tapes, CD's courses, seminar notes, etc. from these marketers.

Don't we all?

Rob

Exactly Rob, most of these guys are targeting newbies who are looking for the quick fix to all their problems. It takes 6 months max for most newbies to figure out that none of these "launch products" are going to make them millions, which means if you want to stay in the game you need another launch for the next bunch coming through.

The smart ones are actually targeting their whales to upsell into more expensive products and services (coaching, boot camps, continuity programs, etc.).

There's a cult mentality among many. They'll buy anything that comes down the pike from their Internet marketing leader of choice. This 'guru' can sell a bag of dog feces as the "next big thing" and his followers will (a) buy it without questioning why and (b) flame anyone who does raise questions.

Yes. The newbies get hit every six months or so...but the money is made on the back end by those who stick around and buy it. Digging the hole deeper instead of climbing out of it.

Regards,

-Mike

Hmmm...interesting and valid viewpoints all.

Thanks for chiming in guys.

Dale King