Have you ever felt like you didn't have what it takes to succeed in business? Then read the truly inspiring interview about postcard guru, Joy Gendusa who with no formal education and even less money, turned her tiny little start-up company into a 17 million dollar a year empire.

Joy Gendusa is the Founder and CEO of PostcardMania, the nation’s fastest growing direct mail postcard marketing firm, recognized by Inc Magazine in 2005. She began PostcardMania in 1998 with no capital injections of any kind, using her marketing acumen and direct mail postcards to expand her corporation year after year. PostcardMania now employs over 140 people, has seen positive expansion every year since its inception with revenues hitting 17 million dollars in 2006.

You can read Joy's interview here.

Dale King

Joy is a powerful example of how to take a narrow niche and ride it for all its worth!

She's expanded her offerings but while the company was in its infancy she kept her focus on postcards and became a known expert. If you were a postcard marketer you knew of Joy. She didn't try to be all things to all people in the world of direct mail and I applaud her discipline and focus.

I think that serves as a great lesson to people that don't ride their niches for all they're worth. Instead they dabble here and dabble there. I see that mistake with many entrepreneurs/markters/copywriters. One day they're a contract copywriter, the next they're putting together an information product on how to build a rocket to the moon, the next they're investing in real estate-- It's very difficult to become great at more than one thing. Joy is great at one thing and the $17 mil in sales (for one year) proves it.