Okay, I'll admit it...

This is a blatant self-promotion attempt.

But, for the right business, it could be the
most profitable website you will ever read.
Judge for yourself by going to...

John Angel Copywriting - Hire A Copywriter Without Risking Any Money

That's a great letter, John. I read it all the way through, and I don't do that very often with online sales letters without having to force myself.

Good copy and good USP. Let us know how it pans out.

Arg. I hate it. I just hate self promotion unless there's a special reason. If you can hide the fact that you need work do.....see what I mean? I hate even saying it. You need work. It sound like every testimonial on that page is a lie.

WHAT? The guy makes 25,000 dollar sales letters and doesn't have enough business?

I think what's missing.....get Jay Abrahams 93 refferal systems.

I don't know what's in there but 3 of the 93 systems should so the job for any copywriter who's had any business of any kind. I just HATE to see a copywriter ask for business. They should be smug and too busy to talk to ...like Kilstein Whoops! Sorry Doc.

Or you can just do what Harlan does, a lot of PPC.

But I am smug and too busy to talk to!

And those are my good points.

Ballsy, bro. But well written, regardless of what others might think. Sure, it's self promotion. But what writer on this board doesn't have a shingle hung somewhere? Even the Doc's got his own website, as does the creator of this forum.

Would we all like to be in the position where we don't need to advertise? You betcha. But truth is, we're not. Most of my clients come from referrals now, but a number of them were first introduced to me by checking out my site. And I still get the occasional client from there.

I think it's a great move. And I like how you've qualified your prospects. "Don't waste my time"...shows you're dead serious about working with only a certain level of clientele. Well done.

From the number of "why can't we pay for results" threads I see on the Warrior Forum, they should be beating down your doors, Johnny. In fact, I would toss a post out there now and see what happens.

Im not sure i completely understand what you are saying - if I understand this correctly John is looking for a specific type of opportunity - a situation where he exercises a great deal of control over the marketing and the flow of funds. I don't think he is marketing "copywriting".

I think the strategy is perfectly legitimate for the specific situation he is looking for.

You might be right, if he was JUST looking for copywriting work - but I think you missed the point of this letter. Even then, I can't see how this letter wouldn't work well.

But thats my opinion, you're welcome to it.

My thoughts exactly.

Well done, John.

Hi John,
I like the idea of pay for performance.
A couple of comments for the "for what its worth Department".

1. Jumping right into the testimonials - You got into the "legendary" copywriters pretty quickly.
At this point as a potential client I could care less about any of those names.
I would have preferred to hear more about the legendary Ben Franklin's,
the great Generals Grant and Jackson and how you could put them to work for me.
Some bullet questions maybe..like

Do I need great copy for a fantastic product...
Can I use the service of a kick ass copywriter "free"
Do I need the services of a marketing mind....


Get me the potential client saying "yes, I need those results" right away.

Then I would go into the results producing credentials as a million+ dollar producer.
Tell the story of the $25 Million copy and $13 Million copy....how you worked with your client, understood what they wanted and then figured out what the prospects wanted and gave it to them. So everybody was happy.
Just stating it as it is didn't do as much as it could for me.

2. I didn't get a sense of who you where targeting. It felt broad.
On-line and off-line...I would do two versions.
sometimes It felt like your target client was other copywriters.

3."there seems to be an endless parade of… The majority of these people have little to no real-world business experience. Yet, they will gladly take your money, cross their fingers and hope for the best."
You start out your copy with "how to hire a million dollar copywriter...."
I don't feel this part moves your relationship with your potential client along.
It brings up an issue that doesn't speak to your main point.
I would want to know more about how you can sell my product with sizzle.

4. "I've developed a surefire strategy..." I really like this and would want to know more about how your strategy and experience will make me more money and practically guarantee results.

5.

I would just go with "As Risk-Free for You As Possible"

I like the advantages.... and also the qualifications.
I can say yes to advantage and yes to qualifications.

Its Up to You
The testimonials that you have at this point were really strong.
I could relate to them and thus see myself as a client.
I felt them stronger than the Guru's you had at the beginning of your copy.

The "Word of Caution" part I would leave out.
If the prospect has read this far, now is the time to call you.
The prospect wouln't have gone this far if he didn't think he had a viable product.
He may not.
You can weed them out through your 10 minute screening.

So you may have to weed out 50 or so prospects.
They may not be a good fit for this project.
500 minutes is a days worth of prospects. That may yield results in the future.
Even if they are not a viable candidate for you they may be a viable candidate for someone you are mentoring.
You could put these leads into your protege's hands.
Also, even if they don't meet your criteria today.
Maybe 6 months from now or a year from now they do.
You can be very clear about the criteria in the 10 minute screening and then refer them to your protege.
(I don't know if you mentor)

Again, this was for what its worth.

Much Regards,

Leo

Great comments. I love stirring it up a bit.

The fact is I am booked and only looking for the
one or two right opportunities. That's why I put
up the website. Most of my clients come by way
of referral. Got one this past week from Peter Stone,etc.

So this site (which will have in-depth case studies, etc.)
is just meant to get the one or two really good gigs that
fit the mold exactly. That really only happens once every
so often. But that's all I need or can handle.

Because these types of deals work on an endless loop
basis. Once the client gets a nice surge in sales and
profits they hire me on a long-term "jv" basis.

Leo... great insights. You're 100% right. If someone does
not fit my criteria today that does not mean they won't
six months from now. Plus, I have ways to monetize those
I can't work directly with anyway.

Anyway, thanks guys.