Hi Everyone,
I just joined this board and I am excited to become a contributing member. My name is Allison Nazarian and I am the Owner of SEO Copy Writing - Ghostwriting Articles - SEO Copywriting . We are a Copywriting company that specializes in SEO Copywriting, Blog Ghostwriting, and Press Release writing. Well, after this brief introduction I figured I would start off with a good contribution, so here it is.



Why hype, hyperbole and too many claims will turn off readers and potential buyers.





So what’s wrong with a lot of hype and “fantastic” claims about a product? Plenty.

• First, your readers and potential buyers aren’t stupid, so don’t talk to them as if they were.
• Don’t make a claim you can’t authenticate with documentation or an objective test. This is fairly simple – it means don’t lie.
• Finally, the Federal Trade Commission (FTC) is relentlessly on the lookout for consumer fraud – advertisers selling but not delivering what they promise.

Know your limitations
There are plenty of “hypers” out there, selling a “miracle” pill, weight-loss machine, slicer/dicer, you name it. But just take the time to look closely at the next 20 or so ads, articles and web pages you see and you’ll very likely realize that most companies play it safe.

Why? Simply because the smart and successful organizations want your business and your repeat business – and they want you to tell your friends to do business with them as well. Repeat and referral customers form a company’s foundation, while first-time and one-time customers are often acquired at a loss.

Fuzzy just won’t do
Don’t make a claim and surround it with vague qualifiers. It’s far preferable to concentrate your efforts on claims that are honest and objective – ones that can be tested and proven to be true or false.

If you make a claim about your product or service, the FTC expects that you have the ability to fulfill your promises. In fact, the law states that substantiation must be based on fact and objective evaluation, not opinion or ambiguity. So here’s what “fuzzy” will get you – prospective buyers who are turned off, and a possible lawsuit. And if those all-important, existing customers lose faith in you, they’ll likely take their business elsewhere.

Did you realize your (home page) flash header is blocking most of your pull down links at the top of your page?

At least it is with my Firefox browser... just thought you should know.

Thanks! Should be fixed soon.

I'm confused. Is your company name Get It In Writing, Inc. or the anchor text that you used above?

Sometimes when putting in URLs, this forum picks up the title tag of the website... from what I understand, it does help with SEO (search engine placement for keywords).

IOW - The words "SEO Copy Writing - Ghostwriting Articles - SEO Copywriting" are more powerful than the actual name of the website (ie - Get It In Writing) for people searching these particular keywords.

BTW - looks like the flash problem is fixed now.

I know. I was just being a little ornery.

Aaah, here's something that might help when it comes to URLs showing description tags... I learn something new every day.

If anything, that's an understatement.

It can get you asset seizure and prison time.

The FTC plays hardball to make examples. Any profit potential isn't worth painting a regulatory bulls-eye on one's business.

Regards,

-Mike