JP Maroney here... with a quick story:
Back in the mid-90's I was in the magazine
publishing business. I owned a company that
published a magazine targeted to the 50-Plus
market.
Some idiots called it the "senior market."
Nothing could be further from the truth!
Long story short -- I fell in love with this
demographic. People "50-plus."
>>> Rapidly growing.
>>> Flush with cash.
>>> Willing to spend.
I was SOLD on it.
Anyhow... our publication was well-loved and we
attracted a lot of really good advertisers to it.
People who -- like me -- understood the
importance of "reaching out" to the 50-plus crowd
with their products and services.
At around the same time, I had joined
"Toastmasters" through the recommendation of a
close friend.
My goal: To improve my public speaking skills.
As I got involved in Toastmasters, I discovered
that I really enjoyed speaking.
I put together a speech called "Gray Hair
Everywhere: How To Profit From The 50-Plus
Market."
And my life changed forever.
I started going around to every group that would
have me -- delivering that speech.
Chambers of Commerce breakfasts and luncheons.
Rotary Clubs. Kiwanis. JC's... ACs / DCs...
... you name it.
And a funny thing happened.
Every time I would give that speech, people
would come up to me afterward and want to talk
about buying advertising in the magazine.
Here's the kicker -- I NEVER "Sold them"
advertising during my speech. In fact, I only
briefly mentioned the magazine.
They were attracted by what I had to say about
the opportunity of the "50-Plus Market."
And, therein lies the secret.
Selling By "Speaking"... on something that
people want.
I literally fell into the idea of "Speaking To
Sell" -- products and services.
There's a lot more to this story, and also what
lead me into a six-figure (later seven-figure)
speaking business after I sold my magazines in
the Summer of 1999.
You can listen in as I "TELL-ALL" on the replay
of my teleseminar, "The Pitfalls and Profit
Potential of Public Speaking" here:
Replay and Handout!
Then...
After you listen to the recording, if you'd like
to discuss how you can use "Speaking" to sell
more of your products or services -- plus have a
TON of fun in the process -- submit the "7
Question Application" you'll find at:
7 questions
Talk again soon...