I'm interviewed in Investor's Business Daily today. This sort of publicity coup is priceless, and I mean that literally. You cannot buy publicity, you can only earn it, by having a newsworthy story to tell or useful expertise to share. The credibility it brings you makes you grow several feet higher in the eyes of your prospects, and the additional direct sales it usually prompts are a nice little bonus.

As it happens, for those of you who want to learn how to get such visibility, today is also the start of a Publicity Mega-sale that includes reports on how to get onto radio or TV, how to get into O (Oprah's magazine), how to become an infoguru (Robert Middleton's highly regarded course), how to get a six-figure book advance, how to market with video, my own press release makeover course and more, all from experts I consider my peers. No schlocky info products in this sale!

If you're interested, make sure you order before this Wednesday, since the price goes up to $297 on Thursday and the whole sale ends at midnight Friday. Use this link:

Susan Harrow's Publicity and Marketing Mega Sale - Business, Marketing and PR products 90% off

Cheers,
Marcia Yudkin
Author, 6 Steps to Free Publicity and 10 other books

Marcia,
Congrats on the interview... Awesome!

This is definitely a great testimonial to your experience and knowledge.

Marcia,

I don't purchase many infoproducts-- mostly due to what I perceive to be a lack of value in many of the products released to the market.

But this PR package that you and the others contributed to really blew me away.

I stepped up and bought immediately.

For the price I don't see how anyone could go wrong.

Michael,

I'd love to hear back from you again after you have a chance to look at all the goodies. I know many of the contributors personally, so I know it's really high-quality stuff, and it's the first such "deal" I have ever participated in.

Good luck with your publicity efforts,
Marcia Yudkin

Bravo, Marcia! And I must say, your first post is a brilliant example. People should go back and read it. Three times. Great use of a news story and leading it into a recommendation.

Michel,

Michel, this is a skill I have been working on and gradually improving in my weekly newsletter. First I provide no-promo content. Then right after it, and clearly separated, I have an offer that is (ideally) a perfect segue from the content and something that enables people to follow up and do the thing described in the content themselves.

When I hit it right, there are a lot of sales. And this way, no one feels like I was overly promotional, everyone eagerly awaits the next newsletter and those who don't want to buy don't feel like I am the least bit pushy. At least that's my interpretation.

I learned this originally from Joan Stewart, The Publicity Hound, in her newsletter.

So I guess it works in forums, too.

Marcia Yudkin