Profits In Specificity


Did you know that being specific in your sales copy can lead to greater profits? It's true.

That's why, whenever possible, you should give specific examples...name names...attribute quotes, give facts and figures, etc.

Allow me to elaborate further.

The credibility of your sales message is in direct proportion to the number of specifics you provide. For example, don't just say "lose weight." Instead say, "lose 7 pounds in 7 days!" Be specific.

Why? Because psychologically speaking, specificity just rings truer to most people.

From an early age, we are taught to believe data, because data represents very specific information. As a result, the more specific you can be in your copy, the more credibility you have.

The credibility of your sales message is in direct proportion to the number of specifics you provide.

Using specific numbers in your copy is far more powerful than vague generalizations. Rather than saying "Discover How I Earned More Than $2,000 In One Day..." Instead say "Discover How I Earned $2,196.21 In One Day..."

By being specific, the copywriter converts a boast ("more than $2,000") into a conceivably credible claim. What's implied is that it must be true or the writer wouldn't use that specific figure.

This technique not only works in copywriting, but other professions as well.

For example, if you've ever watched Court TV, notice how good lawyers cite specific, previous case law and decisions by other judges, rather than talk to a judge in generalities.

This technique is very effective.

In closing, data in the form of specific numbers or references, adds credibility to your sales message. Use this proven technique for greater profits!


Dale King is the owner of the new Internet marketing website, GuruKnowledge.org