By carefully reviewing certain sales letters I realized certain elements had to be there in order to make the sale everytime.
One of the best ways to move your point across is to establish yourself as an expert in your field. If you are already an expert, then it's easy. You can see for yourself how I do this about half way down on my sales letter at:
www.sellingwhiz.com (look for photos of me with a car) I talk about many of my accomplishments. And I'm coming up with more great credibilty builders to include, such as I'm going to be soon including my tax return, and a few other key ingrediants to sweeten the pursuasion. And I don't say this to impress you, but rather to impress upon you that if you have some accomplishments you should be using them in your copy to secure the readers trust.
So if you're already some kind of expert just list off your accomplishments. If you're not an expert you still might be able to do this. But what you got to do is sort of fake it till you make it. You go out and start to do whatever things you can control to build credibility. Don't lie as that will inevitably ruine your reputation but do what you can. And then overtime as your creditility grows you can add more fuel to the fire in your copy.
As a special thanks to this forum. I'm going to give away a few copies of my 1215 page "Secrets of an Internet Millionaire Revealed" internet marketing course. Feel free to get a copy at: Blocked by Moderator
Good Luck
Matt
