Hello again, Tim.

You are right. The good thing is, he realizes that
it's time to focus on marketing. Even if they choose NOT to
allocate funds for this right now, they might give it
a shot in the near future.
And give me some business. God willing.

Regarding publicity:
That's the biggest challenge pr professionals face.
You have to come up with an interesting newsworthy
angle and reach out to the appropriate media outlets.
There is no guarantee for placement. But PR is more
powerful than advertising. No doubt about it.

PS: When I said the guy was in charge of marketing, I meant
he was in charge of the decision-making process. Whether it
has to do with marketing, sales, copywriting or any other
endeavor. But he also has to coordinate with the owner of
the company. I thought it was pretty obvious...

Angie

Angie,

In order to come up with a good marketing plan for this company, you need to consider what the company sells, who its target audience is, things like that.

So it's impossible for us to say whether your ideas - DM and articles (or press releases?) would be a good plan for them without knowing that.

It's hard to believe they could even have a business without doing any marketing whatsoever, but then again, I've had clients who say they get all their business through word of mouth (these are mostly holistic practitioners).

We live in a culture where any of us can call ourselves a copywriter or a marketing consultant, and we're encouraged to do so. But you should be sure to study not just copywriting but also marketing. A couple of good resources:

Thirty Day Challenge, which just started - it's a great time to get into it.

The System Seminar - and that one just ended, but that's okay. Just get on Ken McCarthy's email list and you'll learn a lot about marketing.

It's hard and scary to start out. I sense that you're afraid to learn by doing, but I think that's the only thing you can do.

Keep studying marketing and keep working with clients. It sucks to learn by falling on your face, but it's an unpleasant and necessary step on the path (actually I think it there are such slippery spots all along the beginning of the path, quite a few in the middle, and I suspect there are even some at the end).

Continue to study copywriting and marketing and continue to do the work you're doing.

I hope this is helpful.

Janet

P.S. Have you checked out the Warrior Forum? It's all about Internet Marketing, including copywriting. You might not meet as much sarcasm and hostility there. www.warriorforum.com

I rep'd Vin then got the hell outta here, he said exactly what I was thinking.

And if Angie is anyone it's Subtle. Who else gives him more excuses to draw?

Hey guys,

Hate to burst your bubble and dismiss the conspiracy theories,
but Angie does actually exist and is a real person.

I spoke to her on the phone a couple of times last year and offered
to help when she was trying to get started…

Anyway I wish her luck

Anthony

Phil, I cracked up when I saw the photo you used. It made me think of my ex-mother-in-law.

Where in the world did you get such a descriptive photo?

Rob

Angie - two words for you... Jay Abraham.

Go to Amazon and spend about $11 on his book and you'll have more great marketing ideas than these people will ever use in a lifetime.

Steve

Oh, everyone knows I exist.
That's not the point.
These dudes go out of the way
to knock me down, but fail miserably.
The issue is, I tend to bring out their worst
insecurities. But each time they attack me,
they end up getting hammered.
But who cares? Insecure men are my biggest
turn-off.

Okay. It's time to start crafting my proposal!
I decided on DM and Publicity. As always, I ask questions,
and provide my own answers. Thank you, Angie. You did good.

Angie (a.k.a the more sarcastic, the more sophisticated and the more
educated version of Mr. Subtle)

That is great! Keep up the good work!

Holy Cow...did anyone catch the label for this thread?

That's got Subtle written all over it.

I rest my case.

Best of luck to you.