Chris,

I'm assuming your question is directed to Kawika, so I'll defer to him on this one. However, a Google search on "copywriter questionnaire" or "creative brief" should give you lots to work with.

Good luck,

Many thanks!

Hi Chris,

It's nothing special. I just try to think of everything I could think of asking that would either reveal or influence their and their prospects decisions. You should make your own. I can give you some categories and some example sections.

Personal (age, sex, religion, marital, kids, clothing, desires)
Working (length, titles, salary, growth potention, unemployed?)
Education (level, years, media, organizations)
Recreation (movies, arts, vacations, sports, media)
Technologies used (what, where'd they get it, how often do they use it, how do they use it)
Perceived Hurdles (lack of experience,too much competition,can't do it,takes too long)
Marketing (who is reaching them, how are they doing it, what's working, what's not, who do they find credible, usp's)

To pick one randomly, my copy for married working women who wear Birkenstocks and has 2 kids would be different than it would be for a single woman business owner who wears high heels and has no kids.

There's more but that might be a start to get you thinking about your own criteria.

Time management is definitely an issue for me.

I have my sites and I write for others. At times, it gets tough trying to juggle all of it.

Oh, yes...I can relate to that one! It's also so tempting to wander off to sites like this during the work day.

I tend to jump from project to project and then to the Internet throughout the day. I would really love to work "on schedule." But then I think my copy might suck if I force myself to write at certain times.

Oh well...

Ev

I resemble that remark. Cheers.