An excellent use of video used with multi-product site

Ricky Breslin

I was looking for shelving for my garage to get organized and found Global Industrials online. They do an excellent job of marketing and calling out the differences in their products with their competitors, expecially in their direct mail.

But check below, I love the way they use video to sell and how deep they go into the features. Needless to say, they got my money.

Shelving | Boltless Shelving | Boltless Shelving - Heavy Duty - 5'H 4 Shelves - Wire Deck - 601920 - GlobalIndustrial.com

They sell THOUSANDS of products, I think they've got a great system going.

Ken_Calhoun

Thanks - I actually watched the whole video, it was very well-done. Good comparative us-vs-them and easy to understand. Excellent example of a product-demo type video... thanks for the link!

-k

annemoss

Remarkable. The data entry alone gives me a headache. But I'll bet they enter it once in a local database and from there upload it to the website.

Anita Ashland

I liked how it showed how the shelves were assembled. As someone who hates reading the instructions while assembling something I appreciated that.

--Anita

Ravedesigns

Nice Ricky!

I like how they don't offer regular duty and heavy duty units - but instead have heavy duty and EXTRA heavy duty. Nice positioning there!

Steve

Ken_Calhoun · 03:15 PM

Of course if one of those darn internet marketers were to be in this business, it would be a pitch like...

"SHELVING SECRETS! Get Your Gonzo Heavy Duty Shelving Here, PLUS Act Now and You'll Be Automatically Enrolled In Our "Shelf of the Month Club ($49.95/month, FREE TRIAL!)" ...
Act Now and Get a Discount to the "Super Shelving Seminar" (Tickets To This "Must Attend" Event are normally $1997 each, but you can invite a friend, FREE!)...

BONUS: Get a free "Shelving Launch Secrets" report ($495 Value) INCLUDED with your purchase. But You Must Order Now, Only 37 units are left at this price!

P.S. For the SERIOUS Shelvers, join our Platinum "VIP Shelving Club" (just $197/month) -- includes discounts and monthly "Shelf Shocker Tactics" webinars and Much, much more...!

with forced continuity... (or hidden fc)... sigh.

-k

(p.s. for those sleazebag hidden forced continuity marketers: don't get any ideas, I was JUST Kidding, ok?). And DON'T register the still-available "http://www.ShelvingSecrets.com" domain, ok? Use copy for good not evil

Guerrilla

"...heavy duty and extra heavy duty..." Love it!