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Default Re: Need DM Resources... - 04-07-2008, 08:53 PM

Michelle, I think if money is that tight you need to shrink the scope of your marketing idea to something that is local so that you can generate the cash-flow you need in order to then be able to do something much larger.

And to generate interest locally, I would just consider a postcard with a free consult.

Get some jobs locally-- build up your cash reserves-- then do a proper large campaign for a teleseminar.


Michael S. Winicki
Author of "Killer Techniques to Succeed with Newspaper, Magazine and Yellow Page Advertising" http://www.bignoisemarketing.com/mikesbook.html
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Default Re: Need DM Resources... - 04-12-2008, 07:46 AM

Michelle,

I have received quite a lot of SendOutCards and I feel quite scornful of the people who sent them.

To the recipient, they look and feel fake.

What I mean is, the marketer thinks the card format is personal, but the "handwriting font" is obviously computer generated and therefore the whole illusion fails to come off.

Just because something is easy to do doesn't mean it works.

Postcards are a much better idea. They ALWAYS get looked at.

I have signed up for a teleseminar because of a postcard. Maybe even more than once.

Marcia Yudkin


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