The Brand Autopsy Discount Detox Center is having a little fun while pointing out something serious.

Using discounts as a form of "hamburger helper" for marketing.

Problem is, most businesses lard up on helper and throw away the hamburger.

Little Hint: You don't need a marketing guru to mark down your stuff 75%, or give it away for free. We're not talking pricing, we're talking about a game of pricing "chicken" businesses like to play.