Costly Diet Pill E-mail

Mr. Subtle · **Costly Diet Pill E-mail -** 02-25-2008, 02:32 PM

E-mail marketer Sili Neutraceuticals was fined more than $2.5 million by Federal district court of Northern Illinois for violating the Can-Spam Act by sending e-mails that contained misleading subject lines and didn't offer an opt-out mechanism.

Good thing they didn't use the word FREE or the fine would have been raised to $2.9 million.

Erik Mulder · **Re: Costly Diet Pill E-mail -** 02-25-2008, 02:48 PM

Good to see the "wild wild west" days of the Internet are over.

annemoss · **Re: Costly Diet Pill E-mail -** 02-25-2008, 05:29 PM

alexcoh · **Re: Costly Diet Pill E-mail -** 02-25-2008, 08:12 PM

Quote:

Originally Posted by Mr. Subtle

E-mail marketer Sili Neutraceuticals was fined more than $2.5 million by Federal district court of Northern Illinois for violating the Can-Spam Act by sending e-mails that contained misleading subject lines and didn't offer an opt-out mechanism.

Good thing they didn't use the word FREE or the fine would have been raised to $2.9 million.

At least 1/2 the emails I get from lists I subscribe to have misleading subject lines.

I guess they don't realize, I subscribe because of the value of their material. I don't have to be tricked into opening the email.

Alex