What do you think of this commercial?

Eric Engel · **What do you think of this commercial? -** 02-19-2008, 11:14 AM

Absolut Vodka -

Absolut Vodka pillowfight

After changing their ad approach, their shipments are up 9%. What do you think this ad has?

I'm thinking that it depicts fun and non-violence.

Mr. Subtle · 03:52 PM

Quote:

Originally Posted by Eric Engel

Absolut Vodka -

After changing their ad approach, their shipments are up 9%.

I think their shipments are up 9% because of their new 5 gallon bottle:

Eric Engel · **Re: What do you think of this commercial? -** 02-19-2008, 03:48 PM

I gotta get me one of those.

John82 · **Re: What do you think of this commercial? -** 02-20-2008, 10:41 PM

A great example of guerilla advertising - create something that people want to link to, usually done by humor. This kind of advertising is a bit tricky because while it can greate a lot of buzz, it might not convert to sales.

Eric Engel · **Re: What do you think of this commercial? -** 02-21-2008, 09:52 AM

Well my point was that they had aired the commercials and it had a direct impact on their sales...that along with a few other ads.

annemoss · **Re: What do you think of this commercial? -** 02-22-2008, 11:49 PM

Quote:

Originally Posted by John82

A great example of guerilla advertising - create something that people want to link to, usually done by humor. This kind of advertising is a bit tricky because while it can greate a lot of buzz, it might not convert to sales.

A lot of agency creatives think it's more important to haul in hardware from industry award shows than it is to actually sell product.

Simon Benstead · **Re: What do you think of this commercial? -** 02-24-2008, 06:30 AM

Who would have thought rebellion could be so much fun.

To live in such a world...Now there's a dream that's close to many of our hearts.