Taking If Offline

Michael M · **Taking If Offline -** 01-24-2008, 05:17 PM

Hi,

I have a product that does about $400,000 in sales online, and am interested in trying to market it offline.

Is there a company / person that specializes in this process? Do I need a full-service DR agency, even though I already have copy etc. that works pretty well?

Thanks,

Michael

mattmarshall · **Re: Taking If Offline -** 01-24-2008, 08:32 PM

Mike:

If I were in your shoes I would check out Doberman Dan.

He's been preachin' about taking your profitable online business and adding offline elements to the mix for quite a while.

Check out this issue:

The Doberman Dan Letter Archive

If you like what you see, maybe check with him and see if he offers any sort of consultation program to help you make the transition from online to offline.

Cheers,

Matt

Guerrilla · **Re: Taking If Offline -** 02-06-2008, 08:51 AM

Anyone know a resource for reseaching magazines with the intent to advertise in them?

**Re: Taking If Offline -** 02-06-2008, 12:10 PM

Quote:

Originally Posted by mattmarshall

Mike:

If I were in your shoes I would check out Doberman Dan.

He's been preachin' about taking your profitable online business and adding offline elements to the mix for quite a while.

Check out this issue:

The Doberman Dan Letter Archive

If you like what you see, maybe check with him and see if he offers any sort of consultation program to help you make the transition from online to offline.

Matt,

I second what you're saying about DD. He's launching a coaching program right now too. It's priced at $997

drkilstein · **Re: Taking If Offline -** 02-06-2008, 12:57 PM

Hmmm.

Matt, weren't you at Tactic 7?

Mr. Subtle · **Re: Taking If Offline -** 02-06-2008, 05:27 PM

Quote:

Originally Posted by Nebulousx

I second what you're saying about DD. He's launching a coaching program right now too. It's priced at $997

And Ben Suarez could tell you how to do it step-by-step in 600 plus pages for $20.

Please PayPal me $200 for saving you almost $1000.00.

Come on people... wake up and smell da coffee. If you want to go offline you don't need some onliner charging ya $1000.00 to do it. You can get a ton of info on that for less than $30 each. GEEZ!

"Doberman" Dan or Ben Suarez? Gee, who would I pick? (Where da heck is my EdenPure heater?)

MichaelWinicki · **Re: Taking If Offline -** 02-06-2008, 05:28 PM

Quote:

Originally Posted by Michael M

Hi,

I have a product that does about $400,000 in sales online, and am interested in trying to market it offline.

Is there a company / person that specializes in this process? Do I need a full-service DR agency, even though I already have copy etc. that works pretty well?

Thanks,

Michael

If it were me, I'd find a similar existing product that is being marketed offline and use that as my model. No sense reinventing the wheel.

killarney · **Re: Taking If Offline -** 02-06-2008, 05:30 PM

Right on Mr. Subtle. I read the book and it's the way to go.

MichaelWinicki · **Re: Taking If Offline -** 02-06-2008, 05:30 PM

Quote:

Originally Posted by Mr. Subtle

And Ben Suarez could tell you how to do it step-by-step in 600 plus pages for $20.

Please PayPal me $200 for saving you almost $1000.00.

Come on people... wake up and smell da coffee. If you want to go offline you don't need some onliner charging ya $1000.00 to do it. You can get a ton of info on that for less than $30 each. GEEZ!

That's good advice too.

It's funny, not too long ago folks were asking, "How do I market my product online?" LOL!

Mr. Subtle · **Re: Taking If Offline -** 02-06-2008, 05:33 PM

Quote:

Originally Posted by MichaelWinicki

It's funny, not too long ago folks were asking, "How do I market my product online?" LOL!

They've come to the realization that the offline fish bowl is way frickin' bigger than the online one. (I'm not saying to ignore online at all and I'm not saying offline is better than online.) But, if you're a COPYWRITER, then you should be looking OFFLINE for a way bigger paycheck.