Any tips for marketing directly to the Millennial-Generation? Any links to books or websites? Or is it not really that different at all?

Hello,
It really depends on what you are selling . As someone on the cusp of Gen X and Gen Y. You have to understand once it feels like we are being marketed to. Your gone. Gen Me has been marketed to send we where egg and sperm.

Witness the destruction of many industries who thought they had the formula to sell to us.

Design matters. Stickyness matters. It not word of mouth that will make you money with Gen ME. It Making things that they will tell their friends about. Or it's about bringing together Groups with the same interest.

You have to develop cool products . Then you develop cool ways to reward your customer for getting the word out . You will need to us you tube. Get a Myspace page. A Whole host of things that depend on th market you chose to serve.

Ken