I've been listening to Eben Pagan's stuff recently. From listening to him, it would seem that a free 30-day trial (with the payment being made on the 31st day) outperforms a standard offer where the customer pays 100% up front, but then has a money-back-guarantee to fall back on.

Whenever I've seen this 30-day trial offer, however, it's always been for a physical product... and I was just wondering whether anyone has tested this offer with a digital product?

I would imagine that part of what makes the trial work with physical products, is that people are too lazy to repackage it and send it back. However, with a digital product you customers could request a cancellation of their trial with one simple email... and it's this that concerns me.

Any advice and thoughts would be really appreciated.

- Josh.

Yes we've tested it with digital products and found:

1. With the right product it can increase response by 200% or more.

2. It can also increase the price you charge if you make the first payment after 30 days an installment.

3. You will get killed with refunds delivering digital products this way unless you follow a few very simple tweaks that almost no one is using online or offline.

I talk about the how to make a 30 day trial offer work with digital product delivery in the Offers Unleashed product.

Kindest regards,
Andrew Cavanagh

Any chance you would be willing to share those tips on avoiding refunds for this type of offer.

Anything you could share would be great.

You better have a quality product, otherwise you'll get hosed!

Of course you should only be selling a quality product anyway.