??????????

Another anonymous drive-by poster.

It's probably pointless to even respond, but nobody here has said you can't make six figures through copywriting -- just the opposite, in fact.

Sorry, but I just don't see how this forum is in "competition" with AWAI.

There are many people here who started with AWAI. Many have gone on to be top copywriters in the field. Others, sadly, have not.

Like with any info-product and/or education, though, there's always more to be learned.

In my view, anyone who says otherwise usually has an ulterior motive.

John

LOL!!! Competition? Really? Is AWAI writing sales letters now? Michel Fortin, the owner of this site, is a copywriter. And as for the "misinformation" you speak of, you're misinformed, because anything negative said on this board, has been said by students and former students of AWAI (Of which I am one).

And yeah... Bly loooooooves AWAI. You realize he's in on it, right? He's on the team... part of the clan... Or did you not know that?

AWAI has good points... and bad ones. The good: It gets people off their asses and into copywriting. The bad: It tells those same people that AWAI will make them superstars... and it won't... it can't... it hasn't.

Spend your $500 on AWAI... then get far away and learn to do it right. Or... save yourself the $500 and buy a $25 book.

Hey, now, he did quote Henry Ford too, one of AWAI's top graduates! I'll add one from PT Barnum: "There's a sucker born every minute."

Do I think AWAI students are suckers? Heck no, I'm one, too! My AWAI course notebook gave me a lot of great advice, "got me off of my ass", and now occupies a shelf alongside my Carlton, Vitale, and Ogilvy books. I've learned a lot of valuable lessons from all of them. There's no harm in AWAI, provided the consumer realizes that there are countless other copywriting resources out there that will also provide quality instruction.

BTW, nothin' I love better than a drive-by poster that delivers pithy (read "worthless") advice then disappears. I can always use a good laugh.

That is what pisses me off the most! I don't have a problem at all with the program or the material. I am mad at myself for not researching more before I bought it. I could have quite an extensive library for the same price as the AWAI couse.

Apparently AWAI is doing something right because it appears
they have gotten the money of many of the board members
here.

Personally I think it would be worthwhile to study "why" so many
people get sucked into the AWAI program.

I'm not going to say any good or bad things about AWAI, but I
just find it interesting that so many of you have dropped a bunch
of cash with them.

They obviously are hitting some type of triggers that got you
guys to buy. And considering how many of you have bought into
the program, I think it would make a bit of sense to study the
process and funnel that sucked you in.

That right there would probably be worth the $500 you folks
paid.

Great point, Jason. The AWAI sales letters are great to learn from. The only problem is, the course doesn't teach you to write like those letters. I think it was our esteemed Dr. K who first pointed out that while bullets are one of the most important selling tools used in copy today... the 6 figure course doesn't even mention them! Yet they're all over the AWAI sales letters.

This is what's most important, IMO... AWAI doesn't really over-promise. They promise enough, but don't mention that in order to fulfill that promise you need to buy a lot more from them. The 6 fig course is just the absolute basic course... sold for a premium price.

And while some of their upsell courses are okay... many of them just plain suck. And from what I hear, their bootcamps are an overpriced joke.

So... buy the 6 fig course if you like... (Try ebay where you can get it for around a hundred bucks, used.) But you can learn just as much in most $27 ebooks... and a lot more with one of the many $97 ebooks.

Or you could scrap all that and just get a mentor.

I think what did it for me originally was the chance of getting paid to write copy for them and get $10,000 for it, if picked.

But then, I was just starting out.

I probably would have carried on, too, had I not run into financial difficulties.

A blessing in disguise?

I got the first four parts and all I can say is that, at least it got me started.