Just thought I'd mention this...

For your marketing library, DM News publishes guides on various topics like Search Engine Marketing and Direct Response Television that serve as good overviews of each topic.

They are published periodically as inserts in the weekly DM News (which is a free subscription). And you can download the pdf's at the DM News site right here: Essential Guides/Reports Opinion/Editorial from DMNews.com

Hey this is pretty insightful so far.

Thanks for posting this.

I may just order me a paper
subscription.

And don't forget you can go right to their website and get a print subscription to DM News for free (just tell them you're a copywriter). Been subscribing to DMN for a while now. I couldn't believe it when I found out copywriters can get it for free...unless they've changed that policy.

John

Sadly the freebie is only for US subscribers! I do read Target marketing though, and find that useful -- especially now that the issues are current, rather than being about 3 months behind! Useful to keep an eye out on what happens outside my market, and what I can borrow as ideas.

How the hell am I supposed to get ahead if you guys keep spilling secrets?

Simple - make up your own secrets and don't tell anybody!