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| Marketing Discussion Marketing topics important to copywriters and clients like advertising, selling, split-testing, freelancing, etc. |
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| Super Moderator    |  TJ Rohleder space ad... -
07-25-2007, 02:53 PM
Below is the full page space ad T.J. Rohleder placed in the "Home Business Preview Guide"... You can also download the page by going here: http://www.candida-yeast-problems.co.../tjspacead.jpg It's a similar theme to the direct mail piece I received and posted on the forum not long ago...  Author of "Killer Techniques to Succeed with Newspaper, Magazine and Yellow Page Advertising" http://www.bignoisemarketing.com/mikesbook.html |
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| Super Moderator  Posts: 1,706 Join Date: Aug 2006 Location: Not too far from beautiful downtown Blue Ball & Intercourse, PA Rep Power: 5 Friends: 0 | Re: TJ Rohleder space ad... -
07-25-2007, 03:11 PM
I like it. (Wonder if he ever tested a different headline instead of that 80 year old one?) Looks like I'll have to look for that mag next time I'm at B&N (which should be on Friday). Thanks for posting it Winicki. |
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| Member  | Re: TJ Rohleder space ad... -
07-25-2007, 04:49 PM
I've just ordered a copy. For $5, the worst that can happen is that I get a ton of mailing pieces for my swipe file. Thankfully they didn't ask how someone in the UK could have received a copy of the ad... (I swiped the web address and coupon code directly from Michael Winicki's scan) |
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| Master  | Re: TJ Rohleder space ad... -
07-26-2007, 06:11 AM
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| Super Moderator Posts: 1,706 Join Date: Aug 2006 Location: Not too far from beautiful downtown Blue Ball & Intercourse, PA Rep Power: 5 Friends: 0 | Re: TJ Rohleder space ad... -
07-26-2007, 10:19 AM
Within a week (or so) we've seen the "They All Laughed" HEADline at maxpersuasion dot com, the Rohleder ad above and today I get this... Joint Promo Oh my! |
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#6 (permalink)
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| Senior Member | These People Are Testing At Least Three Different Headlines -
07-26-2007, 10:51 AM
Dear Subtle, I don't know if you saw it, but these people are testing three different headlines. The Caples' swipe is just one of them. I just wonder why they don't do multivariate testing, instead. What do you think of their piece, Mr Subtle? Long, very long headline, indeed. Sincerely, Swans G Paul "How To Create Magazine Advertising That Sells: Boost Readership By 500%, Increase Sales by 200%. Watch Free Video Demonstration" www.advertorial.instantresultsadvertising.com |
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| Super Moderator Posts: 1,706 Join Date: Aug 2006 Location: Not too far from beautiful downtown Blue Ball & Intercourse, PA Rep Power: 5 Friends: 0 | Re: These People Are Testing At Least Three Different Headlines -
07-26-2007, 12:06 PM
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