Postcard Delirium - Page 4

MichaelWinicki · **Re: Postcard Delirium -** 01-08-2007, 11:46 AM

Quote:

Originally Posted by Mr. Subtle

Amen to that...though I disagree with analysis paralysis part. After all, it's just simple postcard.

While this dialog has been going on I mailed out a 2500 test. Those in CA should be getting the cards today. Then I have another test going into the mail the following Monday.

All my postcards have unique urls (www.xxx.com and not www.xxx.com/xxx.html) that have zero traffic before the mailing and these test sites are not indexed by Google.

I do the same... buy url's that are only used for testing purposes. Trying to send prospects to a specific page doesn't give anywhere near as accurate results.

Prouddad · **Re: Postcard Delirium -** 01-08-2007, 12:18 PM

What is your experience with using a postcard that looks like somebody sent it to you from their vacation spot? Would less of these get tossed in the roundfile before they're read?

Photo of inviting view through clean windows
Hand Addressed,
Handwriting font,
First Class Stamp

I agree that the only way to know for sure with the many viewpoints that you've heard, Paul, is to test. I'm wondering how you guys feel about this method as one option.

Rob

Michel Fortin · **Re: Postcard Delirium -** 01-08-2007, 01:24 PM

Dead-on, Subtle. I've tested this and it's true: long urls in postcards or even in classified ads don't work. People have a tendency to type in the url, and then, when the get to the TLD, they stop... and fail to enter the subdomain or subfolder.

It's always, always, always best to use a different domain with every test. I'm not the only one who tested this. John Reese did, too.

Mr. Subtle · **Re: Postcard Delirium -** 01-09-2007, 10:27 AM

Update on my latest postcard mailing (data as of Monday):

Mr. Subtle · **Re: Postcard Delirium -** 01-10-2007, 06:04 PM

After the postcards hit California, you should all know what's coming...

Mr. Subtle · **Re: Postcard Delirium -** 01-15-2007, 09:50 AM

Another batch is set to go into the mail on January 22nd.

Ken_Calhoun · **Re: Postcard Delirium -** 01-15-2007, 11:34 AM

From my understanding, the two best non-postcard direct mail approaches are:

1) "lumpy mail" with green diamonds on the outer edge, oversized in 9 1/2 x 11 envelopes.. "lumpy" meaning there's some promo item inside (cheap something), to grab attention

and

2) the handwritten ones with no return address, which have inside, a yellow sticky lift note, eg "Thought you'd like to see this" - J ...

Along with a "tear sheet", eg an advertorial pitch that looks like someone tore it out of a magazine

(very old approach, but still effective)

For postcards, I'd simply have a big text on it, saying
"go to www.mydomain.com/FreeVideo.mpg to grab a "7 Power Golf Tips...." video you've got to see, if you want to slash your golf score by 15 strokes the next time you hit the fairway... " etc and a benefit-laden stock photo, eg shot of golf ball going into hole, or a scorecard with "94" on it or whatever.. (using golf as an example)

Ken

MichaelWinicki · **Re: Postcard Delirium -** 01-15-2007, 06:49 PM

Quote:

Originally Posted by Ken_Calhoun

and

2) the handwritten ones with no return address, which have inside, a yellow sticky lift note, eg "Thought you'd like to see this" - J ...

Along with a "tear sheet", eg an advertorial pitch that looks like someone tore it out of a magazine

(very old approach, but still effective)

Ken

You know that damn "J" gets around!

I just received this...

This one was done by "The Pohly Company".