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  #1 (permalink) Old
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Default Is your writing any good? - 01-01-2007, 04:21 PM

I have a question for all, when I write I often think my material is poor or weak at best. This goes for sales letters and any information products I develop. I write, then review and think it totally sucks.

My sales letters do pull and I'm improving my copywriting skills daily but I always get this feeling of being an inferior writer. I'll read something from the big guns and just say to myself, I wish I could write like that.

The same goes for the info products I'm developing. I'm an old direct sales guy so I've been writing and creating a few selling programs. I spend a week writing and again, I think it sucks.

But then someone reads it and they like it and mention how they were going to try my methods. So then I compare my writing to others sales info products I have purchased and realized that my info is just as good as this guru's. But I just don't see it at first.

Is this common? Is this because I'm just starting to sale my theories and a little nervous of how the public will receive me?

Any life lesson in here that I'm missing?

Thanks,
MikeC
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Default Re: Is your writing any good? - 01-01-2007, 04:29 PM

I think that you are just nervous, and perhaps perfectionnist.

ofcourse self-satisfaction is good but utopist.

no one will be satisfied from his work eternely and continiously there are some period where you will hate them (parhaps saturation time).

for my self, some time I want to burn them (my writing even if they aren't about copywriting), I think that there is a part of kafka in each person making his life by writing.

now I want with your permission to ask you just a question:

1) do you have (retain) long section of your work in memory (I mean to repeat them by memory without looking to paper)?

2) does reading your own written make you smile?

good luck my friend, and hope this help.


The beginner.
(Time to take some actions)
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Default Re: Is your writing any good? - 01-01-2007, 09:08 PM

We copywriters, as a group, tend to be insecure about our work.

Clayton Makepeace mentions it. He said more than once he's afraid people will discover that he's not "that" good.

And being good is not about being creative or innovative. Good ads are usually the result of a lot of tedious research...digging out the unique angle or applying a new twist to the same 'ol same 'ol.

"Genius is the art of taking pains" - Claude Hopkins.

Don't scrap a ton of work just because "you" thinks it sucks. Get feedback and test.

"A doctor who treats himself has a fool for a patient".

If your stuff is working...well, it works.

Happy New Year.


Yancey Foster
Copywriter / Marketing Consultant
877-828-4927
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Default Re: Is your writing any good? - 01-02-2007, 06:35 AM

Yancey is right.

Very seldom am I every fully satisfied with my copy, but this only helps me to become a better writer.

IMO - Writers that think they are superior are the ones who are missing out on a great opportunity for self-improvement.


Warm regards,

Stephen Davies
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Default Re: Is your writing any good? - 01-02-2007, 09:19 AM

Okay

I think most of the copy I write generally is pretty crap.

But ...

I love doing it

I love getting better

I love the results it brings

I love writing

So ...

Although I never feel I reach my true potential, results speak for themsleves.

Okay?


----------------------------------------------
www.OrangeBeetle.com
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Default Re: Is your writing any good? - 01-02-2007, 02:29 PM

Over the holidays, I had an opportunity to catch up on some of the interviews some of the Gurus have done over the past little while. Clayton Makepeace recently interviewed John Carlton. I listened to that interview probably five or six times or more, I lost count. In it John talks about the superego and how it affects ones writing. One of the things he mentions in that interview is that you need to be disciplined enough to be prepared to scrap your copy if you are convinced its not working for you (Im talking during the writing stage, not necessarily at the testing stage). He says it can be one of the most painful things for a writer to do, but that sometimes it is necessary to scrap it and start over again. He said, despite what you might think, this can actually be quite freeing. I thought that was interesting.

Carlton indicated he is known for his reputation for giving very tough critiques and he says he judges peoples writing in the same way he would judge his own, and that it is important to leave your ego at the door.

I guess the message I got was that it is good to be critical of your own work - just don't judge yourself so harshly that it crushes your spirit and knocks you out of the game.

All I can say is that I really appreciated that interview and what he had to say. Hope this helps?
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Default Re: Is your writing any good? - 01-02-2007, 02:55 PM

I frequently have the same kind of thing going on as I write. Sometimes it's due to those nasty voices of self-doubt, and sometimes it's 'cos what I've written really isn't that good.

I've also had times when I've written what I thought was some world-beating copy, and it turned out not to be so.

On the whole, I think it's better to underestimate yourself than the opposite.

Short of testing, it's good to have someone whose opinion you respect take a look at your copy. I also find it helpful to let things rest for a week or so. It's then when you can start to be a little objective.

A.


Andy Catsimanes
Vice President, Marketing and Operations
Michel Fortin's Success Doctor
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