2007 and Web 2.0: What Does This Mean For Copywriters?

thegreatwarrior

Have you been listening (or rather, reading your inboxes) lately?

Have you heard the new catch term, Web 2.0?

I recently head about it from the link above. Now, let it be known that beyond it being an affiliate link, there is some eye-opening information that anyone who's serious about 2007 success should listen to.

I'll develop this thread as the week goes on, but it's late now, and these girls are gonna close the shop.

Just something you may want to look at. In my next post, I'll try to tie this in to what it means for ust copywriters.

Mike Young

Quote:

Originally Posted by thegreatwarrior

Have you heard the new catch term, Web 2.0

Sure have. Check out...

Web 2.0: What Is It?

and

Carlton, Garfinkel and Kilstein on Web 2.0

Still unsure of what to make of Manuel and Moffatt's video on Web 9.0.

Regards,

-Mike

thegreatwarrior

Oh, wow. I see that the topic has already come up here. Well, let me look into it some more, and I'll try to develop this topic sooner.

I was going to use the Carlton, Garfinkel, and Kilstein call to try to tie this in to us copywriters, which was my intention when I started this thread, but I see it's been mentioned. I'll try to see what I can learn, and then I'll offer my comments.

BuddyT

Check out what JC has to say about it (along w/Frank Kern's comment).
John Carlton’s Big Damn Blog

Mike Young

Quote:

Originally Posted by BuddyT

(along w/Frank Kern's comment).

Thanks for adding this info. I had read Carlton's post. Didn't see Kern's comment before you mentioned it. Guess I'd better change the name of my "Web 2.0 Secrets" info product to "Web 3.0 beta."

Regards,

-Mike

thegreatwarrior · 06:09 PM

Most People Who Don't Know This Will Get Sucked Blindly Into The Hype...

The most fundamental principle that needs to be kept in mind about Web2.0, I think, is that human beings are tribal beings. ("Human beings are social beings.") In my opinion, Web 2.0 is a manifestation of this fact, since people feel more and more alienated in our increasingly corporate world.

Since human beings are social beings, they will use whatever means necessary to communicate and bond with other human beings. I don't think that there's any argument that this is one of the driving forces of the growth of the Internet. We all know that e-mail volume long eclipsed postal mail volume. We know about dating sites, chat lines, webinars, etc.

Now there's Web 2.0, which takes us further along this path, and specifically toward the establishment of tighter tribes, or online communities of people who have something in common with us.

Forget this, and you'll be blind as to what Web 2.0 is all about, and what it can do for you.

NextDay-Copy

The social networking/social bookmarking stuff is what most folks associate with web 2.0.

It's much much more than that...

Stay tuned...

hittjw

Quote:

Originally Posted by thegreatwarrior

Have you heard the new catch term, Web 2.0?

I'm going to start promoting Web 4.0, that uses multiple channels to contact prospects asking them to take small actions that they already want to take. Not only will Web 4.0 use the Internet, but it will use customer initiated voice and fax broadcast, plus you'll have something like MySpace that doesn't exist yet.

You won't have to worry about do-not-call, fax laws, or even CANSPAM!

When people come to your website it will be user customizable to the point they do all the work and pay you for the privilege. Everything will have continuity income, and you website will instantly have traffic without spamming trackback links or blog comments.

You won't have to post on a blog, write a single page of content, yet make gobs of money!

Instead of having a blog, you'll have a guest blog -- where customers publish about your product for you. Like a testimonial engine, that's self moderated. There will be video you didn't have to produce, audio streaming 24 hours a day, and you don't have to create any of it.

You'll visitor will be able to watch TV from any device, monetized by advertisers embedded in the programming itself. Viewers can move between mediums without changing devices or stop what they are doing and move to another device easily. Your website will have to support this using the ipv6 protocol and spread spectrum wireless.

You won't have to do anything to get a flood of traffic from everywhere!

It will be all about the Internet lifestyle, but there won't be any Internet anymore, instead a EverywhereNet. Everyone will be interconnected and you'll make lots of money (more than anyone else when you follow my "Secrets of Web 4.0" tool kit.)

Blah, blah, blah.

For centuries there has always been a "next big thing, you better get on board!" -- if you stick to proven tried methods you'll make money, if you jump to the latest and greatest, you'll always be a consumer.

I think it's great that some consultants and folks like me make money from these changes, however, it's very distracting to frame recent changes as revolutionary events. The social context of the Internet has been around since Gopher and before that via telnet based BBS.

Am I resisting the bandwagon? If I'm not on the bandwagon does it mean I'm walking? Or, Do you think I'm right to use what I know works and testing in these new ideas as time permits? Will I miss out on something big?

I worked closely with venture capitalists and start-ups during the dot.com -- many of these "Web 2.0" or reframing of ideas into a single term are driven by vendors who want to sell product. Don't want to be a buzz-kill, but no sooner do you learn the secrets of Web 2.0, something else will come along.

Where else have you see this type of hype? In the business opportunity world? In MLM? During the dot.com revolution? Just my thought ... what's yours?

Best,

Justin

Mike Young

Quote:

Originally Posted by hittjw

no sooner do you learn the secrets of Web 2.0, something else will come along. Where else have you see this type of hype? In the business opportunity world? In MLM? During the dot.com revolution? Just my thought ... what's yours?

If you join my Web5PointO.com network marketing organization and recruit a thousand people just like yourself, I'll share those thoughts and we'll all be zillionaires selling the secrets to each other.

Regards,

-Mike

Mr. Subtle

Quote:

Originally Posted by thegreatwarrior

Have you heard the new catch term, Web 2.0?

Yep, have you seen my version of it?