| Marketing Discussion Marketing topics important to copywriters and clients like advertising, selling, split-testing, freelancing, etc. | | Master
Posts: 686 Join Date: May 2005 Location: Sweden Rep Power: 4 | Help Me Improve My Business -
11-25-2006, 05:49 PM
I'm fed up with struggling. I'm talking about my businesses, it seems to me like some businesses just explode to the stratosphere while other sheeps (like me) try the normal sheep methods, like article submissions, press releases etc
All I see with my methods is they are not the best methods!
So, I want to know the real secrets, anyone want to clearify what the real secrets are, strategies I know, but were do I begin when I want to create buzz and generate many millions of dollar??
How do you
create buzz in the millions?
Peace
Peace
Last edited by maxjohan; 11-25-2006 at 05:55 PM.
| | | | | Grand Master
Posts: 1,920 Join Date: Feb 2006 Location: Los Angeles - Tampa - Raleigh Rep Power: 4 | 
11-25-2006, 06:16 PM
- Create a product
- Price it well
- Hire a Great Copywriter and dont be afraid to pay more for better copy.
- Test And Tweak
| | | | | Grand Master
Posts: 1,172 Join Date: Sep 2005 Location: Sun Diego & Mt. Hood Rep Power: 5 | 
11-25-2006, 06:19 PM
First of all we need to know what business you
are trying to make millions in.
Are you talking about making millions in copywriting?
Are you selling products online?
Are they related to marketing?
Without some specifics I find it hard that anyone is going
to be able to dish out any secrets that will be helpful and
able to be implemented into your business.
I think if you want to make millions, you need to
come up with something that sizzles.
I'd be thinking of something viral, very web 2.0-ish
that allows other people to build your empire for you.
Doing it all on your own can be a long road to get
to the millions. | | | | | Master
Posts: 686 Join Date: May 2005 Location: Sweden Rep Power: 4 | 
11-25-2006, 06:36 PM
Quote: |
Originally Posted by Jason Moffatt I think if you want to make millions, you need to
come up with something that sizzles.
I'd be thinking of something viral, very web 2.0-ish
that allows other people to build your empire for you.
Doing it all on your own can be a long road to get
to the millions. | That's good advice right there. All I need to know really. Allowing other people to build my business, great! | | | | | Banned
Posts: 1,474 Join Date: May 2006 Location: Guilderland, NY Rep Power: 0 | 
11-25-2006, 06:41 PM
There are no secrets, and there are no shortcuts.
You've got to pay your dues and learn your craft.
Success is hard work, and if anyone says otherwise they're lying to you!
Learn your craft!
Dale King  | | | | | Master
Posts: 686 Join Date: May 2005 Location: Sweden Rep Power: 4 | 
11-25-2006, 06:43 PM
Quote: |
Originally Posted by tvwriterguy - Create a product
- Price it well
- Hire a Great Copywriter and dont be afraid to pay more for better copy.
- Test And Tweak
| Nah, that's how most do it and fail. It works sometimes but I think if you want to build a real business you need to attack from more angles and create buzz.
It's about strategies. But I want to grasp where to advertise and stuff without looking like the rest of the competition.
Last edited by maxjohan; 11-25-2006 at 06:49 PM.
| | | | | Master
Posts: 686 Join Date: May 2005 Location: Sweden Rep Power: 4 | 
11-25-2006, 06:47 PM
Quote: |
Originally Posted by Dale King There are no secrets, and there are no shortcuts.
You've got to pay your dues and learn your craft.
Success is hard work, and if anyone says otherwise they're lying to you!
Learn your craft!
Dale King  | Right on Dale, I know there is secrets out there but what you said is possibly more truth than fiction... and the real secret.
But still I don't think I'm the only one wondering, I just want to know those strategies and how they are set up you know. Like the stompernet launch for example... how did they create so much buzz and sell $10 million worth of marketing junk??  | | | | | Grand Master
Posts: 1,920 Join Date: Feb 2006 Location: Los Angeles - Tampa - Raleigh Rep Power: 4 | 
11-25-2006, 06:57 PM
Quote: |
Originally Posted by maxjohan Nah, that's how most do it and fail. It works sometimes but I think if you want to build a real business you need to attack from more angles and create buzz.
It's about strategies. But I want to grasp where to advertise and stuff without looking like the rest of the competition. | You're quick to say "Nah." That's a bad sign.
No matter what you decide to do, most will fail. It takes a little something extra to succeed.
Strategies are important... but you need to know what you're selling. And... you need good copy. If your "strategy" is going to forego getting good copy, then you're just wasting your time. You will fail over and over again with this "strategy." | | | | | Super Moderator
Posts: 3,187 Join Date: Jan 2004 Location: Houston (area), Texas, USA Rep Power: 8 | 
11-25-2006, 07:22 PM
I believe it's all about outsourcing.
If you want to make the "big bucks", then you gotta think like the rich do.
You gotta learn to outsource.
Over the years I've met a lot of milloinaires in the Houston area because of the business I was in (personal protection), I found that these folks all had something in common... they were all big into "outsourcing".
Whether these folks owned a business or were in a line of work that had huge payouts (stock brokers, trial attorneys, doctors) they "all" would hire out work rather than do it themselves.
They outsource in their personal lives as well as in their businesses.
It just makes good sense...
If you are making $100-$200 per hour why would you spend two hours doing your own yard work when you could hire a contractor to do the same for around $35.00?
Why spend an hour or two washing your own car when you could have it washeed and detailed for around $30.00-$40.00?
I can tell you with all honesty that most of these folks don't even put up their own Christmas lights... they outsource this as well.
So what do these folks do with their time away from "work" now that they don't have to do yard work or wash their cars?
They turn their leisure time into money-making oportunities...
They join health clubs and do deals there...
They go parties and attend charity events and do deals there...
They rarely do anything unless there is an opportunity for future business.
They network.
I know my examples are going out in left field from where Max started in this thread, but wanted to show the similarities.
One is a marketing mindset, the other is a milloinaire mindset... the similarity is the way your work is outsourced.
Last edited by Stephen Davies; 11-25-2006 at 07:24 PM.
| | | | | Member
Posts: 76 Join Date: Aug 2006 Location: Asheville, NC Rep Power: 3 | 
11-25-2006, 08:42 PM
Businesses are built by the skill in the hands of the craftsmen; not by the effectiveness of his tools alone.
The couple of ‘normal’ things you mentioned – article submissions, press releases—are not even a comprehensive marketing strategy and certainly not the bones of thriving, sustainable business.
They are tools, useful and potentially powerful tools, but still only tools.
Dale’s right on the money. Success is hard work and there are no secrets.
In this day an age you can get all the business ‘secrets’ you need to make millions for less than a $100 at Amazon. This is the information age, heck, there's more than enough information on the past threads of this board for a hungry business owner to make millions with.
Rather than looking for secrets… why not look for what’s working and not working?
Show us what you’re doing that isn’t working and let’s find out why it’s not working. Are your problems lead generation, conversion, etc?
Or are your problems more fundamental – poor market, wrong strategy, etc?
And do you have a product or two, or a business? The two are not the same by a long shot.
The guy selling watches on the street corner has products. The jeweler has a business.
Which one are you?
My .02,
John
PS: Compelling copy isn’t the answer to every business or even marketing problem. The classic offline model for direct response success – test for a control, roll it out as large as you can, test to beat control and repeat – ASSUMES a solid business is in place with a profitable back-end just for starters. | | | | |
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