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Posts: 1,499 Join Date: Apr 2005 Location: Wethersfield, CT USA Rep Power: 5 |  The $200 Million Slogan -
10-13-2006, 11:47 PM
$200 million for the slogan "Army Strong."
At $100 million a word, they must feel pretty good to come up with drivel like that in a day's work, screw accountability and results, and gleefully collect $200 million in taxpayers' money? | | |  | | Banned
Posts: 1,474 Join Date: May 2006 Location: Guilderland, NY Rep Power: 0 |
10-14-2006, 08:15 AM
Quote: John wrote:
$200 million for the slogan "Army Strong."
At $100 million a word, they must feel pretty good to come up with drivel like that in a day's work, screw accountability and results, and gleefully collect $200 million in taxpayers' money?
| Yeah, John, but if nothing else, the government is consistent.
They consistently over-pay for everything they buy!
Dale King | | | | | Super Moderator
Posts: 1,499 Join Date: Apr 2005 Location: Wethersfield, CT USA Rep Power: 5 |
10-14-2006, 12:14 PM
True. With inflation, I believe the $700 hammers are now $1.3 million each!  | | | | | Banned
Posts: 1,474 Join Date: May 2006 Location: Guilderland, NY Rep Power: 0 |
10-14-2006, 02:16 PM
Quote: John wrote:
True. With inflation, I believe the $700 hammers are now $1.3 million each! | At least!
Dale King | | | | | Copywriter
Posts: 2,620 Join Date: Mar 2003 Location: Ottawa, Ontario (Canada) Rep Power: 10 |
10-14-2006, 02:25 PM
You should have heard of this big kerfuffle that occured here in my hometown of Ottawa, Canada.
About 3 years ago, when the city amalgamated with a few suburbs, they hired a consulting firm and paid them $130,000 (I think it was, if not more) to come up with a tagline for the city.
Note that Ottawa is considered "Silicon Valley North," because it's the headoffice of many large hi-tech firms, like Corel, Nortel Networks, JDS Uniphase, Cognos, Cisco Systems, etc.
Anyway, the tagline was the talk of the town. People were up in arms. Radio talk shows were lambasting the municipal government for paying (and accepting!) such a stupid slogan.
The $130,000 slogan?
Ottawa: Technically Beautiful.
Michel Fortin FREE One-Hour Video Tutorial! Discover how to make money online with any business in just four simple steps. Free video shows you how. Click here to watch this video » | | | | | Banned
Posts: 1,474 Join Date: May 2006 Location: Guilderland, NY Rep Power: 0 |
10-14-2006, 02:31 PM
Quote: Michel Fortin wrote:
Anyway, the tagline was the talk of the town. People were up in arms. Radio talk shows were lambasting the municipal government for paying (and accepting!) such a stupid slogan.
The $130,000 slogan?
Ottawa: Technically Beautiful.
| Yeah, but Michel, that price was a bargain. Here in the good ole USA, the price for that slogan would have easily been half a mil!
Hey, what can I tell ya? I'm feeling a little silly today!
Dale King | | | | | Copywriter
Posts: 2,620 Join Date: Mar 2003 Location: Ottawa, Ontario (Canada) Rep Power: 10 |
10-14-2006, 04:01 PM
Bottom line is, I would have the done the job for not one penny more than... $25k. 
Michel Fortin FREE One-Hour Video Tutorial! Discover how to make money online with any business in just four simple steps. Free video shows you how. Click here to watch this video » | | | | | Banned
Posts: 1,474 Join Date: May 2006 Location: Guilderland, NY Rep Power: 0 |
10-14-2006, 07:08 PM
Quote: Michel Fortin wrote:
Bottom line is, I would have the done the job for not one penny more than... $25k. | And everyone on this forum knows, your slogan who have rocked the house!
Pack it up, let's go home.
Michel Fortin owns the dome!
Dale King | | | | | New Member
Posts: 3 Join Date: Oct 2006 Rep Power: 0 |
10-15-2006, 11:28 AM
No where near as memorable as, "we're looking for a few good men", or "fly high, with the Air Force", but almost anything would be better than "an Army of One". That Army of One slogan has been very unpopular with the Army - promoting individualism, when the Army is about teamwork and conforming to a cohesive, united fighting force dedicated to a common mission............ Hard to believe they spent that much money on a two word slogan though, but oh so typical.......... | | | | |
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