I received this cool looking direct mail piece on Tuesday. Even though clear plastic envelopes have been around for awhile, this is the first time I received one. The envelope is 9.75" x 6" and you can see the top half of main "memo" sales letter clearly from the back of the envelope.



The letter is personalized (see all the areas that I've blacked out) throughout with my first name, biz name and first and last name. The coffee stain is printed on.



There was also a short "handwritten" personalized note.

How could anyone not open this unusual direct mail piece?

I got that one too.

That's funny... I thought they called me "The Midwife"...

Any idea what list you are on to have recieved this mail piece?

The persoanlization of this piece is a brilliant use of digital printing, but my favorite feature is the coffee stain that matchs perefectly on both sides.

I'm pretty sure it's the TARGET MARKETING list since they have always spelled my first name wrong. I don't think it's the DIRECT list.

Bingo, we have a winner -> Target Marketing, I am on that one too.

BTW-

Their site has the same look, pretty cool: John Caples International Awards : Home

That's nice...really nice.

Yeah, I got that one, too. Made me feel real special.

A.

Darn it.

Appearantly, there are a lot of us "Midwives" out there...

kekeke... that coffee stain... tactic used by Bill Glazer in his mailings