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Default Denver "Get Motivated" Seminar Tomorrow, anyone? - 05-31-2006, 09:47 AM

Hi - I'll be attending the "Get Motivated" seminar in Denver tomorrow, the main event at pepsi center's sold out, but they're doing an overflow event at Denver Coliseum, I'll be there...

http://www.denvercoliseum.com/pages/...ent.asp?id=141

anyone else going? single admission just $29, features:

Steve Forbes
Rudy Giulani
Colin Powell
Zig Ziglar
Tom Hopkins
Suze Orman


pm me if you're going and want to meet me there. ticket res number is 18004452316

I'm going to study platform selling skills + marketing process.

ken


http://www.CopywritingUniversity.com...psJune2006.mp3
http://www.WritingAdwords.com < --- the definitive Adwords video copywriting "How-To" course in a box!
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Default 05-31-2006, 09:09 PM

Ken, make sure to report back with some of the techniques you saw that worked well!
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Default 06-01-2006, 07:55 AM

will do - looking forward to it...

I mainly want to learn how to sell from the platform better...

so I'm going to pay attention, from a salesmanship and NLP perspective, on the techniques these seasoned vets use, to relate/hook/anchor and CTA/grab the sale from the podium.

getting ready to go...

ken


http://www.CopywritingUniversity.com...psJune2006.mp3
http://www.WritingAdwords.com < --- the definitive Adwords video copywriting "How-To" course in a box!
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Default 06-01-2006, 02:59 PM

Quote:
Originally Posted by Ken_Calhoun
will do - looking forward to it...

I mainly want to learn how to sell from the platform better...

so I'm going to pay attention, from a salesmanship and NLP perspective, on the techniques these seasoned vets use, to relate/hook/anchor and CTA/grab the sale from the podium.

getting ready to go...

ken
Wise... very wise!!!

I just had a "JP Idea" about this... I'll PM you -- if it flies we can bring it back here to this thread.

(brb)
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Default 06-03-2006, 01:13 PM

tons of lessons learned; there were only 2 back of the house pitches... (this is sounding like the wall st journal 'two bros letter')...

One pitch got 720 conversions at $995/head

The other pitch got less than 200, at $99/head.

The less famous person, got the biggest conversions.

I carefully, excruciatingly, meticulously took notes on all aspects of audience prep/bookstore/value prep/fluffing/anchoring/ the rest of it..

and the differences in what I learned, will help me easily triple my income in the next 36 months.... the 'small hinges swing big doors' concept..

too bad I can't share any of it, since all my competitors (you know who you are eh) read my posts avidly ..

one thing I will share is... 20 years ago when I attended seminars, I paid most attention to the CONTENT. After my stint as a TQM/Kaizen guru back in the 80s/early 90s (I'm even a CQE/certified quality engr), I realize, and apply the concept, that...

marketing PROCESS is everything. content is almost irrelevant. for example, I carefully studied and took notes on those phrases and pacing events that got the biggest audience reactions ... I was paying more attention to the seminar Audience than I was to the presenters..
(that's a world class tip to apply btw) ...

because it's the audience reactions, learning to emulate what gets them all excited, and subsequently Buying, that I can best apply to my own businesses.


ken


http://www.CopywritingUniversity.com...psJune2006.mp3
http://www.WritingAdwords.com < --- the definitive Adwords video copywriting "How-To" course in a box!
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Default 06-03-2006, 01:19 PM

Quote:
one thing I will share is... 20 years ago when I attended seminars, I paid most attention to the CONTENT. After my stint as a TQM/Kaizen guru (I'm even a CQE/certified quality engr), I realize, and apply the concept, that...

marketing PROCESS is everything. content is almost irrelevant.
Now, that's what I call "Excellent" advice...

Thanks Ken!


Warm regards,

Stephen Davies
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