Here let talk about prices.
I always smile reading such kind of price like:
25,99$, 39,99$, 999,99$
All prices tip often used by marketers, salesman, copywriter are known, so please innovate.
Innovate when you set up a price for your product, and never insult your consumers, it is wrong to believe that they are ready to throw a way a penny, or a cent.
Why should they pay 40$ for a product witch value is 39,99$?
Never, try to make them in confusion, never make ambiguities, if some when buy something from you, be sure that he will do just for one time and never comeback again.
Let, and try as you can to make the decision of your consumers a conscious decision, a mature decision, a well one that they will never regret.
There are some persons that are in a lake of transparency with them selves, and often blind to believe that they can make the consumers buying decision an unconscious one, this is the result of vanity, they believe that they got the power to edict the behaviour of consumers, and more they are ready to explain the demand.
Some others are too pretentious that they proclaim that they are the one to create the demand, never create the demand (god bless you, Eugene Shwartz).
It is wrong to believe that consumers, readers, people are making their decisions unconsciously; some people think that they can using some methods to get people ordering their product and that those consumers will do that unconsciously.
I often smile reading such method, I got this scene in my mind trying to configure if it is realisable or no.
So, let discuss this situation:
It is the weekend, you are relax, no job, no phone, no wife, no trouble, no bills to pay, no Childs, no dog.
You are really free to do all what you wanted to do, and you are trying to do the best you can to be Zen, because tomorrow u have to return in your daily misery.
Tomorrow it will be again, work, boss, college, phone, bills, wife, troubles, Childs, and dog.
So, walking freely, you decide to make a tour in the supermarket, to buy ice cream, or even what you want.
Being inside, suddenly some one take you by hand, you return and you sow him in his perfect cloth, that he made especially to make your misery, and that he arranged like he learned in such **** method .
He looks to you deeper in you eyes telling you:
"hey men, you are coming right, I waited too long for you, you are too late but never mind, now listen, you are mine, you are really mine, and you are happy to be mine, I am going to make my hand in your pocket, and you are exalted that I do that, you are too happy that I do that, now you are mine, I open your pocket, yeah, you can smile, I said now I open your pocket and you have to be happy cause I am doing that, and you are more happy, when I am going to pick the last money that you have in your pocket, you are always happy, and wanted me to take more, that is what I will do, you are happy, I going , so be always happy, and don�t forget to tell me thanks you Mr water, and move you hand to say good bye Mr water, I m really so honoured that you made it with me, but before I go , never forget you are mine".
What will be your reaction, no comment?
Run a way, run a way, net is filled by such persons, and they begin to make me furious

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Ps: it will be continued.
Pss: I have to go, if you want to know more, come to me, and I hope that your pockets aren't empty .